Using a suite of advanced SEO tools, we analyse and highlight your search engine ranks, and compare them to your competition, before any work is done at all. If you’re brand new to SEO, we undertake this step regardless, as websites often have some natural SEO ranks. Here, we also investigate a number of important things such as traffic, bounce rate, time on site, link power about each of your main competitors.

When our analysis is complete, we then undertake a full website audit of your existing web pages. We do this to better understand your current website’s framework and structure, looking out for such issues as broken links, duplicate/outdated content, and HTML-related issues. This aids us in identifying technical HTML-related opportunities for SEO performance growth.

In this step, we start the optimisation process with back-end HTML improvements. We begin by optimising your site’s most important HTML elements for SEO and metadata. Including back-end HTML elements like sitemaps, page speed and schema are, in short, things that aren’t obvious to your visitors but are crucial to search engine algorithms. We might also focus, to some degree, on improving user experience, as this is important to convert incoming traffic into buying traffic. Our overall goal in this step is to make your website’s HTML as optimised as possible.

Lead by the list of target keywords, we focus on your site’s content development, including text, photos, videos, infographics, etc. both from copywriting and editorial perspectives. Our experts will work with you to create, optimise, and sometimes redesign the content elements of your website that are most likely to impact your ranking and UX. We will also recommend creating custom CMS pages to meet your goals. This is also where we start putting conversion principles into practice to entice visitors to your site into undertaking calls-to-actions of your choice, such as submitting a lead form, making a purchase, or joining your mailing list.

Our team of world-renowned Link Experts will begin the high quality link acquisition process in month one. We follow our internally proven and tested future-proof link-building methods to drive your SEO performance. In order for you to maximise your performance in specific regions or countries, we acquire a large proportion of links from exactly those regions or countries. We will base your link acquisition on around 50 future-proofing metrics to ensure that you get the best performance, while our writers produce bespoke optimised content to further strengthen your SEO performance.

All our work is based on data! In addition to collecting your SEO and website performance data on a daily basis to analyse and monitor your performance closely, we run a series of tests regularly to identify how your website is performing on search engines in different scenarios. Each week, we begin our analysis by doing a Google search rank check against each chosen target keyword, along with an analytics audit and use all gathered data to inform recommendations for improving your SEO roadmap in the short-, mid- and long-terms. We catch up with you on a regular basis to take you through the reports and break the reports and concepts down for you. In addition, we also do monthly, quarterly and annual reviews of the work and results.

We keep our approach as fluid as it needs to be in order to maximise your SEO performance on an ongoing basis. Staying reactive to the trends by making ongoing adjustments to the strategy based on insights is extremely key to getting the best performance.

This involves researching the industry you operate in, as well as studying what your competitors are doing within their own link building to make a list of your ideal link matches. We prioritise websites that already have good ranks for your keywords, as this gives you the best boost in domain power.

Our Technical Link Experts will use their suite of Advanced link tools to start identifying and selecting the best websites with the most suitable SEO metrics for your website. They will create a shortlist of your link matches. We look at each website through the lenses of around 50 link metrics to ensure complete future-proofing, such as Domain Authority, Traffic, Trust Flow, and Citation Flow. We also look for good user experience and high traffic. Once we’ve identified the websites we want to use, we then assess them to see how strong your SEO growth opportunities are with that website.

Now that we have decided how much content you need in the linked page as part of our link content plan, we now work with our experienced content writers and editors to craft your bespoke content for each link placement. Our content production covers a lot of material beyond just text, such as videos, widgets, infographics, etc. as required.

We reach out to the shortlist of websites that have passed our tests, to obtain relevant links back to your website. In this step, we also decide how many links we’d like to create from each placement. These bespoke links are most powerful as we have good control over the domain, and we make sure they last long.

Once we’ve acquired your desired links, our team will continue to thoroughly monitor each link across all metrics on a regular basis, to ensure that they are as effective and efficient as they can possibly be. This is important as it avoids the waste of valuable time and money in the form of broken links and ensures maximum SEO power for your domain. The goal here is to achieve the best SEO growth possible, powered by our High-Quality links.