{"id":5357,"date":"2023-02-20T06:09:39","date_gmt":"2023-02-20T06:09:39","guid":{"rendered":"https:\/\/perfectlinkbuilding.com\/au\/?p=5357"},"modified":"2024-05-07T10:30:15","modified_gmt":"2024-05-07T10:30:15","slug":"seo-pitfalls-in-2023","status":"publish","type":"post","link":"https:\/\/perfectlinkbuilding.com\/au\/blog\/seo-pitfalls-in-2023\/","title":{"rendered":"SEO Pitfalls To Avoid in 2023"},"content":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column][vc_row_inner disable_element=”yes”][vc_column_inner][tm_image image=”5621″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h1″ custom_google_font=”” align=”center” text=”SEO Pitfalls To Avoid in 2023″ font_size=”lg:40″][tm_spacer size=”lg:30″][vc_column_text]As every new year rolls around, a batch of new changes to the search engine algorithm also rolls around. In this constantly changing field, business owners and marketers are forced to also keep on top of these changes, but it can be hard to do all the research and find all the answers yourself.<\/span><\/p>\n

So, before heading into the New Year with guns blazing and the old SEO strategy in place, learn about the possible pitfalls to avoid in 2023. <\/span>[\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”Here\u2019s What to Avoid This New Year” font_size=”lg:30″][tm_spacer size=”lg:30″][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Not optimising for Mobile” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]Consider how many people own mobile phones, now consider missing out on the possible revenue of all these people. This is what you\u2019re doing if you are not actively mobile optimising your website.\u00a0 For years now, Google considers mobile <\/span>optimisation <\/span>as part of its ranking factors, so get with the times and make sure your website is mobile responsive, with your text, images and videos all streamlined to fit this platform.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Poorly Written Content” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]Consider this: Do you actually know what quality content is? Content that serves a purpose is more than just well-written text with correct grammar and spelling. Content with a purpose will always be ranked higher in Google searches. It must be useful to your core audience, satisfy a need they have, and be interesting to read. If all of these things are met, you will have high-quality content that strengthens your SEO strategy.<\/span>[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Not Changing Your Ways” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]We understand your desire to stick with your ways; after all, if something works for you, why change it? This is not however correct for SEO. To excel, you really want to <\/span>realize <\/span>that the algorithm is continuously changing, and you really want to adjust to suit it. Because this is too much for normal businesses to handle, many businesses hire marketing experts to handle it. You need to keep up with the forums, tech blogs, and Google’s own social media if you want to handle this yourself.<\/span>[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Images are Crucial ” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]One of the most frequently overlooked aspects of website <\/span>optimisation <\/span>is images. It is not enough to simply include an image on your website; you must also <\/span>optimise <\/span>it. Images need to be in the right size, format, and resolution in order to do this accurately. This is due to the fact that images can affect page loading speeds, which in turn affects user engagement and rankings as a whole. Images also provide search engines with information through alternative text.<\/span>[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Page Load Speed is Lacking” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]Page loading speed has been a ranking factor for some time. This indicates its significance, but are you aware of the average speed? The recommended page speed time for the previous year was 3 seconds, but the average load time is 8.66 seconds. This implies your pages need to stack between 8-3 seconds, even less if conceivable. Google values this because it influences user satisfaction, and users are more likely to click on other websites’ results if their pages load too slowly.<\/span>[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Not Enough Trust” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]When your webpage has domain authority, Google views it as trustworthy. This indicates that Google considers websites with high EAT\u2014effectiveness, authority, and trustworthiness\u2014to be crucial. You should place the same importance on this aspect as Google does. You can demonstrate your trustworthiness to Google and move up the rankings at the same time if you have well-written content, a well-designed website, and a lot of backlinks.<\/span>[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”Need Guidance?” font_size=”lg:30″][tm_spacer size=”lg:30″][vc_column_text]It\u2019s completely understandable to look at the above list and have trouble knowing where to begin. Many people struggle to keep on top of the new year algorithm changes, not to mention the ones rolled out throughout the year. If you\u2019re in need of a helping hand, contact Perfect Link Building, we\u2019re happy to help.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column][vc_row_inner disable_element=”yes”][vc_column_inner][tm_image image=”5621″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h1″ custom_google_font=”” align=”center” text=”SEO Pitfalls To Avoid in 2023″ font_size=”lg:40″][tm_spacer size=”lg:30″][vc_column_text]As every new year rolls around, a batch of new changes to the search engine algorithm also rolls around. In this constantly changing field, business owners and marketers are forced to also keep on top of these changes, but it can be hard to do all the research and find all the answers yourself. So, before heading into the New Year with guns blazing and the old SEO strategy in place, learn about the possible pitfalls to avoid in 2023. [\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”Here\u2019s What to Avoid This New Year” font_size=”lg:30″][tm_spacer size=”lg:30″][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Not optimising for Mobile” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]Consider how many people own mobile phones, now consider missing out on the possible revenue of all these people. This is what you\u2019re doing if you are not actively mobile optimising your website.\u00a0 For years now, Google considers mobile optimisation as part of its ranking factors, so get with the times and make sure your website is mobile responsive, with your text, images and videos all streamlined to fit this platform.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Poorly Written Content” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]Consider this: Do you actually know what quality content is? Content that serves a purpose is more than just well-written text with correct grammar and spelling. Content with a purpose will always be ranked higher in Google searches. It must be useful to your core audience, satisfy a need they have, and be interesting to read. If all of these things are met, you will have high-quality content that strengthens your SEO strategy.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Not Changing Your Ways” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]We understand your desire to stick with your ways; after all, if something works for you, why change it? This is not however correct for SEO. To excel, you really want to realize that the algorithm is continuously changing, and you really want to adjust to suit it. Because this is too much for normal businesses to handle, many businesses hire marketing experts to handle it. You need to keep up with the forums, tech blogs, and Google’s own social media if you want to handle this yourself.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Images are Crucial ” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]One of the most frequently overlooked aspects of website optimisation is images. It is not enough to simply include an image on your website; you must also optimise it. Images need to be in the right size, format, and resolution in order to do this accurately. This is due to the fact that images can affect page loading speeds, which in turn affects user engagement and rankings as a whole. Images also provide search engines with information through alternative text.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Page Load Speed is Lacking” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]Page loading speed has been a ranking factor for some time. This indicates its significance, but are you aware of the average speed? The recommended page speed time for the previous year was 3 seconds, but the average load time is 8.66 seconds. This implies your pages need to stack between 8-3 seconds, even less if conceivable. Google values this because it influences user satisfaction, and users are more likely to click on other websites’ results if their pages load too slowly.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mistake: Not Enough Trust” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]When your webpage has domain authority, Google views it as trustworthy. This indicates that Google considers websites with high EAT\u2014effectiveness, authority, and trustworthiness\u2014to be crucial. You should place the same importance on this aspect as Google does. You can demonstrate your trustworthiness to Google and move up the rankings at the same time if you have well-written content, a well-designed website, and a lot of backlinks.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”Need Guidance?” font_size=”lg:30″][tm_spacer size=”lg:30″][vc_column_text]It\u2019s completely understandable to look at the above list and have trouble knowing where to begin. Many people struggle to keep on top of the new year algorithm changes, not to mention the ones rolled out throughout the year. If you\u2019re in need of a helping hand, contact Perfect Link Building, we\u2019re happy to help.\u00a0[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":22,"featured_media":7383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-5357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/posts\/5357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/comments?post=5357"}],"version-history":[{"count":0,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/posts\/5357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/media\/7383"}],"wp:attachment":[{"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/media?parent=5357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/categories?post=5357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/tags?post=5357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}