{"id":8886,"date":"2024-06-24T09:34:32","date_gmt":"2024-06-24T09:34:32","guid":{"rendered":"https:\/\/perfectlinkbuilding.com\/au\/?p=8886"},"modified":"2024-06-24T09:34:32","modified_gmt":"2024-06-24T09:34:32","slug":"seo-for-voice-search-ai","status":"publish","type":"post","link":"https:\/\/perfectlinkbuilding.com\/au\/blog\/seo-for-voice-search-ai\/","title":{"rendered":"SEO for Voice Search &#038; AI"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; lg_spacing=&#8221;padding_right:200;padding_left:200&#8243; sm_spacing=&#8221;padding_right:50;padding_left:50&#8243; xs_spacing=&#8221;padding_right:51;padding_left:50&#8243;][vc_column][vc_row_inner][vc_column_inner][tm_heading tag=&#8221;h1&#8243; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;center&#8221; text=&#8221;SEO for Voice Search &amp; AI&#8221; font_size=&#8221;lg:40&#8243; css=&#8221;.vc_custom_1719217694740{margin-top: 35px !important;}&#8221;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">The way we use the internet is changing &#8211; and the way the internet is powered to provide us with answers to our questions is also changing, for the better. We\u2019re using quicker, smarter ways of getting the information we need; namely voice search. And the internet is utilising the power of AI technology to provide us with intelligent answers, fast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fluidity of how we search for things means that SEO services also need to be constantly in flux, to respond to the changing needs of consumers and the evolution of AI technology. A key example of these developments is the expansion of voice search technology.\u00a0<\/span><\/p>\n<h4><b>The evolution of voice search technology\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Voice search technology allows you to use your voice to search, rather than typing out your search. Have you ever used Siri to find a petrol station near you while you\u2019re driving? That\u2019s voice search technology. Your phone will have converted your spoken query into written words, and carried out the search (and hopefully got you to a petrol station!)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This technology has existed on our phones for a long time, however the more recent expansion of smart speakers &#8211; like Amazon\u2019s Alexa &#8211; into more and more of our homes means that SEO services also need to consider how people are using these devices in their everyday lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As AI continues to expand into all areas of our lives, ChatGPT\u2019s app also offers a voice query option, where you can converse back and forward with a virtual assistant. While SEO services don\u2019t need to optimise for ChatGPT, it\u2019s important to acknowledge these kinds of advancements in AI technology as search engines won\u2019t be far behind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While voice search technology is a means of convenience for many of us, it\u2019s also allowed for improved accessibility for people living with disability, like visual impairments, allowing them to easily access more information.\u00a0<\/span><\/p>\n<h4><b>SEO services should optimise for voice search technology\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Voice searches are popular, especially among younger generations and particularly for searches that are localised and specific. Voice search is handy for when you\u2019re in the middle of using your hands to garden, or to cook. As AI technology continues to permeate all areas of our lives, this kind of search is likely to become more popular and so SEO services should start to optimise for it now.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimising for voice search means that you\u2019ll be found by a different cohort of customers, and enhance your brand\u2019s online reputation. As SEO for voice search might not be a priority for all online businesses, those who do optimise for it gain a competitive advantage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When users search using their voice, they are usually provided with a top answer in response, which makes it especially pertinent for SEO services to aim for the top spot in search results.\u00a0<\/span><\/p>\n<h4><b>How SEO services can optimise content for voice search technology\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Voice search is becoming one of the main ways that people search, and so SEO services should be optimising for voice search technology. Here\u2019s some of the key considerations:\u00a0<\/span><\/p>\n<ul>\n<li><strong>Answer FAQs:<\/strong><br \/>\nwe know that most voice searches are delivered as a question, and so the easiest way to optimise to answer them is by writing an FAQ page.<\/li>\n<li><strong>Understand your audience:<\/strong><br \/>\nspecifically, understand what they might be asking and how they might be asking it &#8211; then design your content to respond to that. Long-tail keywords are more effective for voice search SEO as they reflect its conversational nature.<\/li>\n<li><strong>Delivery is key:<\/strong><br \/>\nvoice search results are delivered in the same way they are prompted; using voice, so keep this in mind when designing your content. Use shorter sentences, which sound better when read out by AI.<\/li>\n<li><strong>Optimise for local SEO:<\/strong><br \/>\nas we discussed, it\u2019s usually local queries using voice search so SEO services should focus their efforts on local SEO.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The way SEO services can optimise for voice search is not groundbreaking or new, but like all SEO strategies, it does require specialised skills and planning to make sure you get the best results. Much like all facets of SEO, optimising for voice search comes down to creating useful content, in a format that suits your audience and delivering that information to them via search engines.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/perfectlinkbuilding.com\/au\/services\/search-engine-optimisation-seo-services\/\"><span style=\"font-weight: 400;\">Perfect Link Building, SEO Services<\/span><\/a><span style=\"font-weight: 400;\"> deliver SEO strategies that work for their clients. They have over 15 years\u2019 experience delivering top-notch SEO performance across industries and countries. If you\u2019d like to learn more about their SEO services<\/span><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/perfectlinkbuilding.com\/au\/contact-us\/\"><span style=\"font-weight: 400;\">get in touch. <\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; lg_spacing=&#8221;padding_right:200;padding_left:200&#8243; sm_spacing=&#8221;padding_right:50;padding_left:50&#8243; xs_spacing=&#8221;padding_right:51;padding_left:50&#8243;][vc_column][vc_row_inner][vc_column_inner][tm_heading tag=&#8221;h1&#8243; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;center&#8221; text=&#8221;SEO for Voice Search &amp; AI&#8221; font_size=&#8221;lg:40&#8243; css=&#8221;.vc_custom_1719217694740{margin-top: 35px !important;}&#8221;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]The way we use the internet is changing &#8211; and the way the internet is powered to provide us with answers to our questions is also changing, for the better. We\u2019re using quicker, smarter ways of getting the information we need; namely voice search. And the internet is utilising the power of AI technology to provide us with intelligent answers, fast.\u00a0 The fluidity of how we search for things means that SEO services also need to be constantly in flux, to respond to the changing needs of consumers and the evolution of AI technology. A key example of these developments is the expansion of voice search technology.\u00a0 The evolution of voice search technology\u00a0 Voice search technology allows you to use your voice to search, rather than typing out your search. Have you ever used Siri to find a petrol station near you while you\u2019re driving? That\u2019s voice search technology. Your phone will have converted your spoken query into written words, and carried out the search (and hopefully got you to a petrol station!)\u00a0 This technology has existed on our phones for a long time, however the more recent expansion of smart speakers &#8211; like Amazon\u2019s Alexa &#8211; into more and more of our homes means that SEO services also need to consider how people are using these devices in their everyday lives.\u00a0 As AI continues to expand into all areas of our lives, ChatGPT\u2019s app also offers a voice query option, where you can converse back and forward with a virtual assistant. While SEO services don\u2019t need to optimise for ChatGPT, it\u2019s important to acknowledge these kinds of advancements in AI technology as search engines won\u2019t be far behind.\u00a0 While voice search technology is a means of convenience for many of us, it\u2019s also allowed for improved accessibility for people living with disability, like visual impairments, allowing them to easily access more information.\u00a0 SEO services should optimise for voice search technology\u00a0 Voice searches are popular, especially among younger generations and particularly for searches that are localised and specific. Voice search is handy for when you\u2019re in the middle of using your hands to garden, or to cook. As AI technology continues to permeate all areas of our lives, this kind of search is likely to become more popular and so SEO services should start to optimise for it now.\u00a0 Optimising for voice search means that you\u2019ll be found by a different cohort of customers, and enhance your brand\u2019s online reputation. As SEO for voice search might not be a priority for all online businesses, those who do optimise for it gain a competitive advantage.\u00a0 When users search using their voice, they are usually provided with a top answer in response, which makes it especially pertinent for SEO services to aim for the top spot in search results.\u00a0 How SEO services can optimise content for voice search technology\u00a0 Voice search is becoming one of the main ways that people search, and so SEO services should be optimising for voice search technology. Here\u2019s some of the key considerations:\u00a0 Answer FAQs: we know that most voice searches are delivered as a question, and so the easiest way to optimise to answer them is by writing an FAQ page. Understand your audience: specifically, understand what they might be asking and how they might be asking it &#8211; then design your content to respond to that. Long-tail keywords are more effective for voice search SEO as they reflect its conversational nature. Delivery is key: voice search results are delivered in the same way they are prompted; using voice, so keep this in mind when designing your content. Use shorter sentences, which sound better when read out by AI. Optimise for local SEO: as we discussed, it\u2019s usually local queries using voice search so SEO services should focus their efforts on local SEO. The way SEO services can optimise for voice search is not groundbreaking or new, but like all SEO strategies, it does require specialised skills and planning to make sure you get the best results. Much like all facets of SEO, optimising for voice search comes down to creating useful content, in a format that suits your audience and delivering that information to them via search engines.\u00a0 Perfect Link Building, SEO Services deliver SEO strategies that work for their clients. They have over 15 years\u2019 experience delivering top-notch SEO performance across industries and countries. If you\u2019d like to learn more about their SEO services, get in touch. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":22,"featured_media":8895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-8886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/posts\/8886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/comments?post=8886"}],"version-history":[{"count":6,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/posts\/8886\/revisions"}],"predecessor-version":[{"id":8896,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/posts\/8886\/revisions\/8896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/media\/8895"}],"wp:attachment":[{"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/media?parent=8886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/categories?post=8886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/au\/wp-json\/wp\/v2\/tags?post=8886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}