{"id":9063,"date":"2024-07-19T01:24:00","date_gmt":"2024-07-19T01:24:00","guid":{"rendered":"https:\/\/perfectlinkbuilding.com\/au\/?p=9063"},"modified":"2024-07-19T02:20:41","modified_gmt":"2024-07-19T02:20:41","slug":"voice-search-is-skyrocketing","status":"publish","type":"post","link":"https:\/\/perfectlinkbuilding.com\/au\/blog\/voice-search-is-skyrocketing\/","title":{"rendered":"Voice Search is Skyrocketing"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” lg_spacing=”padding_right:200;padding_left:200″ sm_spacing=”padding_right:50;padding_left:50″ xs_spacing=”padding_right:51;padding_left:50″][vc_column][vc_row_inner][vc_column_inner][tm_heading tag=”h1″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal” align=”center” text=”Voice Search is Skyrocketing” font_size=”lg:40″ css=”.vc_custom_1721351401655{margin-top: 35px !important;}”][tm_spacer size=”lg:30″][vc_column_text]The use of voice search has skyrocketed recently, after ten years of steady growth. This means SEO for voice search should be an integral part of your SEO strategy – and we can help you do this. But it\u2019s also important to understand why voice search is suddenly growing exponentially and why it matters for your brand or business online.\u00a0\u00a0<\/span><\/p>\n

The rise in voice search represents a shift in consumer behaviour and it\u2019s essential that our SEO strategies meet consumers where they are online – and for now, that\u2019s via voice search.\u00a0<\/span><\/p>\n

The simple answer is that SEO for voice search allows your business to connect with a broader range of consumers, who are looking for what you are providing – so let\u2019s dig in to how you can best do this.\u00a0\u00a0<\/span><\/p>\n

The <\/span>best SEO for voice search<\/span><\/a> is developed with consumers in mind; what they are looking for when they use voice search, and how their prompts differ between voice and text searches. To deliver the best SEO for voice search, we must understand what is driving the (seemingly rapid) rise of voice search.<\/span><\/p>\n

Voice search is convenient and we\u2019re getting used to it<\/h4>\n

Voice search technology is not new; we\u2019ve had Siri on Apple devices since 2011, and Alexa since 2014. While it\u2019s not new, consumer use of voice search has skyrocketed recently. There are two key things driving this:\u00a0<\/span><\/p>\n

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  1. Consumers are getting used to voice search:<\/b> while we are used to the fast moving world of digital marketing, it can take time for a trend to solidify and transform from a trend to common place behaviour. This is what has happened with voice search; since we learnt we could ask our phones questions back in 2011, we\u2019ve started doing it more and more and now most of us do it at least once a day.\u00a0<\/span><\/li>\n
  2. AI technology is making voice search smarter<\/b>: OpenAI burst onto the scene in 2022, and brought AI to the masses. While OpenAI is not a search engine, it democratised AI and we\u2019ve seen an uplift in AI capabilities since. What does this mean for voice search technology? It means when consumers ask a question, they get better answers faster. The rise of AI is intrinsically linked to the rise of voice search and the improvement in the results it delivers. You can read more about the <\/span>best SEO for voice search<\/span><\/a> on our blog.\u00a0<\/span><\/li>\n<\/ol>\n

    Understanding why people use voice search is the key to delivering what they need using SEO for voice search<\/h4>\n

    Convenience drives most things we do as humans, and the rise of voice search indicates that searching for things on the internet has also become convenience-driven. Voice search allows us to quickly and easily search for what we need, usually while we are doing something else; find a restaurant while we are driving; look up an ingredient while we are baking; fact check our friends, while we are in the middle of conversation.\u00a0<\/span><\/p>\n

    By considering why and when people use voice search we can best answer their queries using SEO for voice search. Some of the most common things people search for with voice are:<\/span><\/p>\n