Google’s May Core Update

Google’s May 2022 Broad Core Algorithm Update - How Does It Impact You?

A few times a year, Google makes substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are designed to increase the overall relevancy of their search results and make them more helpful for everyone. Recently, the May 2022 Core Update was announced and will take a few weeks to be fully implemented. 

What is a Core Update?

A core update is a change Google makes to improve search engine rankings overall and keep pace with the changing nature of the internet. Although nothing is a core update specific to particular sites, these updates can produce noticeable changes in how sites perform.  

Core updates are often disclosed by Google as they often produce some widely noticeable effects. Some sites may notice drops or gains during these updates. Many site owners will notice this and try to implement changes, but it’s important not to try and fix the wrong things. Moreover, there may be nothing that needs fixing.  

This is because there is nothing essentially wrong with the pages that may perform less well in a cure update. They haven’t necessarily violated webmaster guidelines or have a penalty; they might just have to adapt to the change a little.  

To help you facilitate this change, here is an outline of the incoming changes and how to prepare for them. 

Key Aspects of Google’s May 2022 Core Update

Here are some of the things to keep in mind regarding the next update from Google. 

– It is highly likely that there will be any noticeable effects, such as spikes or drops in overall search rankings.
– Core updates are usually broad in the sense that they don’t target one specific thing and are rather designed to improve Google overall. 
– If a page drips in ranking, it’s not being penalized, it’s being reassessed against other web content that has been published since the previous update.
– Broad core updates happen every few months, sites may not recover from one update until the next one rolls out, but the wait isn’t long. 
– Improvements don’t guarantee recovery, however choosing not to implement any improvements will also guarantee no recovery at all.  

How Does It Impact You?

When it comes to being impacted by the core update, there isn’t any specific action you should take to recover, and a negative ranking may not signify something big is wrong with your pages. 

This being said, the main way to make sure less impact is had with a core update, you just have to make sure your website adheres to Google’s webmaster guidelines.

To help you do this, here are some of the key considerations Google asks you to consider when it comes to the content of your website.  

– Does the content provide original information on a subject?
– Does the content provide a comprehensive description of the project? 
– Does the content provide insightful analysis or interesting information that the user can’t find elsewhere?
– If the content draws on other sources, is it presenting it in a way that adds value?
– Does the headline or page title provide a descriptive and helpful summary of the content?
– Does the headline or page title avoid being exaggerated or shocking? 
– Is this the type of page you’d like to share?
– Does the content present information in a trustworthy manner?
– Is the content well researched?
– Is the content free of spelling or style issues?
– Was the content produced well or does it appear sloppy?
– Does the content display well on mobile devices?

If you keep all the above questions in mind, it is possible to minimize the risk of falling down the rankings. 

What Can You Do?

Google recommends that when an update is implemented, the website should be checked for adhering to the webmaster guidelines. This goes beyond just content and can help you stay on top of new updates. 

The guidelines given by Google are not very specific, and this is because the updates aren’t specific. The other thing to keep in mind is that you shouldn’t panic and implement changes immediately after seeing numbers fall. After the update, give it a little bit of time to settle, and then take a look at what your ranking is.

If your rankings aren’t the same or have dropped. Here are some general tips to get back on track:

– Is your content optimized and up to date?
– Is your site mobile-friendly?
– Are you in accordance with Google’s Webmaster Guidelines? 
– Have you made sure your website is crawlable by Google? 
– Have you tracked the changes to your ranking accurately? 

With all this in mind, it’s important to remember that some pages will not regain visibility until Google’s next update. This is because there may be bugs in the update that we are not aware of, and in this case, patience is key.

Conclusion

Whenever Google undertakes a core update on its search engine rankings, it means that your site can either improve or decrease in its rankings. This is something that is largely out of your power, so knowing when Google makes an update can give you something to point at when it comes to knowing why these changes are happening. Despite these changes, it’s important to know that this isn’t a penalization and can be a net positive in the future. 

With the knowledge that a ranking is imminent, you can now keep an eye on your analytics and rankings over the next couple of weeks and adjust as required.

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