Google Update: How does Google’s December 2022 Spam Link Update impact your business?

Google Update: How does Google’s December 2022 Spam Link Update impact your Business?

Google has announced that in December 2022, it will roll out an algorithm update to target link spam. This update is geared towards bettering Google’s user experience further but can be daunting for anyone managing their SEO at this time as the effects are likely to roll out in January, when you may start to see some changes in your ranking.  

Here is some information about the update and what you can do to stay on top of it.  

Information On The update

This update is designed to help mitigate a larger issue in the SEO world known as link spam. Link spam is when a website creates artificial links to the website to beat the system and improve its search engine ranking. Creating these links is known as link spam.

Link spam is when you build a large number of low-quality links to a website to quickly increase search engine rankings in an artificial manner. This algorithm change is targeting websites that use link spamming techniques such as blog comment spam, link farming and forum signature spam to name a few.

This update is already rolling out and is likely to continue rolling out for the next two weeks, so you might see search engine results changing over time. So many sites that were previously ranking well may drop down the rankings or disappear from the results pages in entirety.

In order to roll out this algorithm change, Google is going to use artificial intelligence technology called Spam Brain. This came around in 2018 and is a system that began by searching for spam, but can now detect sites made for passing outgoing links and sites that are buying links as well, making it something to really be aware of if you’re using link-building, which many people are.

What You Can Do To Make Sure The Update Doesn’t Affect You

In order to avoid the algorithm update and maintain your search engine ranking, you can keep the following in mind.

  • By using Google’s disavow tool you can instruct Google to not consider certain links when determining your site’s ranking.
  • Keep an eye on your website’s backlinks by using tools like Ahrefs, which lets you remove any spammy links fast.
  • Watch your website’s analytics data, if you see a drop in traffic or more errors it could be an indication of link spam/
  • Be aware of who has access to your website, this makes it less likely for links to be added behind your back.

How To Recover From A Penalty If Needed

If you are unlucky enough to have already received a penalty or you suspect you may receive a penalty, it’s important to be aware of how to recover if any penalty is applied. Be aware though, some of these tips may not work depending on how bad the link spam is, the best option sometimes is to just work with seasoned marketing experts to get you back on track.

Here’s what you can do:

  • Find the links that are considered to be spam.
  • Remove or disavow any of these spammy links.
  • When you’re fully confident, submit a reconsideration request to Google and detail the steps you’ve made to clean up your link portfolio.
  • Keep an eye on your website’s progress and adjust links as required.

The important thing to remember if anything goes wrong is to not panic. Google is a constantly evolving mechanism, so be aware of the incoming changes and try your best to stay on top of them, and you can bounce back in no time.

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