With Google’s new Algorithm Updates such as the recent Helpful Content Update, Google has only been making SEO more complicated with every passing year, and 2023 is no different. If your current SEO strategies aren’t working or aren’t getting you the results you want, you might be a little behind the times or have something incorrectly optimized. Here we discuss the biggest adjustments you need to make to achieve stellar SEO results that lead to tangible sales and revenue uplift.

You need to keep on top of the incoming trends and know how to leverage these trends to give your business the best chance of success. We spend a significant amount of resources in our R&D to keep several steps ahead of Google.

Google has long been employing metrics such as bounce rate to determine how “sticky” your web pages are. Writing content for the sake of just SEO, no matter how well keyword-optimized it may be, only attracts trouble with Google’s Helpful Content Update. You need to put the user first and design the whole landing page experience for the users, and not for the search engines. Yes, this means metrics such as loading speed still are important. Overall, your website needs to communicate to Google that it has been designed for people and not search engines.

Content can serve as a tool for conversion in addition to being a means of delivering keywords. Simply making your content user-friendly is the key to using it to convert visitors. It needs to meet a visitor’s needs. Video, infographics, blogs, articles, animations, eBooks, whitepapers, lists, reviews, and a lot more are all examples of content types. However, you shouldn’t put every kind of content on your website. Videos and products showing videos, for instance, would be helpful if you sell a product like makeup. Reviews would be helpful if you sell books. To make a lot of money, you need content that is varied and interesting as well as relevant to you.

Gone are the days when you just created run-of-the-mill link outreach campaigns and see results. The more out of the box you are with your link acquisition campaigns, the better the results will be. If Google sees the editorial value in your link, it is willing to take it seriously, regardless of the metrics. Remember to consider what industry your business is in, and which avenues will suit you, before acquiring links.

As the number of people using voice assistants increases steadily, it becomes incredibly important to put emphasis on making content that is voice search friendly. The way to do this is to consider how voice search is used. Instead of typing ‘healthy breakfast’ the voice search will look for ‘what are some quick healthy breakfast ideas?’. To cater to this, you need to think of long-tail keywords and start working towards more conversational tones for content and keywords.

You are missing out if your website isn’t mobile-optimized because search engines are adjusting to users’ preferences for mobile devices. Consider this scenario: your target audience discovers your brand on social media and visits the website on their phone. However, once they arrive, it is sluggish, load slowly, and simply do not function as well as the competition. Simply ensuring that your website is as mobile-friendly as possible and optimizing it for mobile phone use is all you need to do to prevent this from happening.

It is common knowledge that SEO is essential to the success of all modern businesses, not only for boosting visibility but also for boosting sales. However, developing and maintaining a comprehensive SEO strategy that achieves this objective can be challenging and time-consuming. especially in terms of adapting to emerging market trends.

This is where a reputable digital marketing firm comes in. At Perfect Link Building, we can assist you in optimizing your SEO not only to improve your rankings but also to improve your capacity to convert visitors into customers. We can alleviate your stress and allow you to return to running your business, which is what you do best, while we do what we do best: SEO.