{"id":8992,"date":"2024-06-03T09:53:13","date_gmt":"2024-06-03T09:53:13","guid":{"rendered":"https:\/\/perfectlinkbuilding.com\/ca\/?p=8992"},"modified":"2024-06-06T05:06:01","modified_gmt":"2024-06-06T05:06:01","slug":"website-migration-can-make-or-break-seo-results-on-your-new-website","status":"publish","type":"post","link":"https:\/\/perfectlinkbuilding.com\/ca\/blog\/website-migration-can-make-or-break-seo-results-on-your-new-website\/","title":{"rendered":"Website Migration Can make or break SEO results on your new website"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; lg_spacing=&#8221;padding_right:200;padding_left:200&#8243; sm_spacing=&#8221;padding_right:50;padding_left:50&#8243; xs_spacing=&#8221;padding_right:51;padding_left:50&#8243;][vc_column][vc_row_inner][vc_column_inner][tm_heading tag=&#8221;h1&#8243; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;center&#8221; text=&#8221;Website Migration Can make or break SEO results on your new website&#8221; font_size=&#8221;lg:40&#8243; css=&#8221;.vc_custom_1717406603895{margin-top: 35px !important;}&#8221;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Migrating a website is a huge undertaking &#8211; your website is the key to your business\u2019 success online and holds irreplaceable information. You want to make sure you\u2019re doing it right.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t give your website migration project the gravitas it deserves, your SEO rankings will suffer. It\u2019s likely that improving your site\u2019s SEO performance is part of the motivation for migrating your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website migration can make or break your SEO results; if it\u2019s not done well then it can result in a significant drop in your site\u2019s rankings. If you\u2019re strategic, and you plan, map and redirect you\u2019ll seamlessly migrate your website, while maintaining and even improving your site\u2019s SEO rankings.\u00a0<\/span><\/p>\n<h4>Why site migration can affect SEO rankings<\/h4>\n<p><span style=\"font-weight: 400;\">Your SEO ranking is based on your site\u2019s authority and credibility online. If your SEO strategy is working, it\u2019ll have the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A backlinking strategy\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A great user experience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key words used thoughtfully and liberally\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of these things need to be considered when you migrate your website, or your SEO ranking will plummet. Google\u2019s algorithm continually trawls sites to rank them, and your migration needs to make it easy for the algorithm to recognize your existing content in its new format.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your migration needs to show the algorithm that the content that\u2019s working well remains the same and, if content has been removed, you\u2019ve provided a new location for the click through.\u00a0<\/span><\/p>\n<h4>The how and why of website migration<\/h4>\n<p><span style=\"font-weight: 400;\">Website migration is exciting. It can signal an upgrade for your business, your product or your clients. You\u2019re likely going to move to an improved user experience for your customers, helping your SEO rankings, and leading to increased sales and credibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before you get there define why you are going through a website migration, so that you can set data driven goals for your new site .\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the main reasons for site migration:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019re going through a rebrand: this is a great exercise improving your brand and attracting customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019re switching eCommerce platform: remaining with an outdated eCommerce platform is terrible for your future SEO.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019re redesigning your website: SEO and UX are indelibly linked and improving your website\u2019s design is a great way to improve your SEO.\u00a0<\/span><\/li>\n<\/ul>\n<h4>Before you move forward, look back for a moment<\/h4>\n<p><span style=\"font-weight: 400;\">A site migration project should start with an SEO audit; firstly, because you can eliminate poorly performing elements of your site, and secondly, it gives you a place to improve from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at what is working well for you;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">identify the keywords that are ranking well\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">list your backlinks and their performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analyze the content on your site and how it\u2019s performing\u00a0<\/span><\/li>\n<\/ul>\n<h4>Redirects are essential<\/h4>\n<p><span style=\"font-weight: 400;\">If there\u2019s one thing that will break (or make) your SEO rankings after you migrate your website, it\u2019s whether or not you have redirected the pages of your site. In theory, this is simple; make sure all old links go to new links. In practice; it takes work but is absolutely worth the time and effort.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Backlinks take time to build up &#8211; even if you\u2019ve engaged the experts, like <\/span><a href=\"https:\/\/perfectlinkbuilding.com\/ca\/\"><span style=\"font-weight: 400;\">Perfect Link Building<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; and if you don\u2019t make a list of and maintain your backlinks during migration, you\u2019ll lose all of the work you\u2019ve done to build authority.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Redirects help algorithms understand where to send the old links. It\u2019s an essential way to sustain the backlinking work you\u2019ve done for your site to date. As part of your SEO audit, it\u2019s likely you\u2019ll have made a list of your site\u2019s pages and their URLs &#8211; this information is important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google monitors URLs and where they link to and from; if you break these links, or you don\u2019t redirect them the algorithm won\u2019t know where to send users when they click on it. Both the algorithm and your audience will clock this as a poor experience. Your audience will likely leave your page, and the algorithm will downgrade your SEO ranking.\u00a0<\/span><\/p>\n<h4>If it ain\u2019t broke<\/h4>\n<p><span style=\"font-weight: 400;\">As the adage ges, if it ain\u2019t broke don\u2019t fix it. You might be upgrading your website because it was broken or not performing; however, migrating your website doesn\u2019t mean that you need to change the content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the ways to ensure that website migration doesn\u2019t break your SEO, is to leave as much as your content the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re upgrading your website, it\u2019s likely that you\u2019re serious about content management, UX and SEO strategy &#8211; and so your website is already well planned with great content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless your site audit determined that they are not performing, don\u2019t change:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page titles\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URLs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTML<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta descriptions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords and content\u00a0<\/span><\/li>\n<\/ul>\n<h4>Engage an SEO agency to support you through the process<\/h4>\n<p><span style=\"font-weight: 400;\">Nailing SEO is complex, and combined with a whole site migration it\u2019s not something for the faint hearted. By engaging the <\/span><a href=\"https:\/\/perfectlinkbuilding.com\/ca\/services\/website-migration-services\/\"><span style=\"font-weight: 400;\">best website migration services<\/span><\/a><span style=\"font-weight: 400;\"> to support you through your site\u2019s transition you\u2019ll be able to rely on them to follow the correct process and also consider your long term SEO strategy at the same time. This is an investment in the current viability and success of your site, and in the future of your business. Get in touch with us at<\/span><a href=\"https:\/\/perfectlinkbuilding.com\/ca\/\"><span style=\"font-weight: 400;\"> Perfect Link Building <\/span><\/a><span style=\"font-weight: 400;\">to see how we can support your site\u2019s migration today. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; lg_spacing=&#8221;padding_right:200;padding_left:200&#8243; sm_spacing=&#8221;padding_right:50;padding_left:50&#8243; xs_spacing=&#8221;padding_right:51;padding_left:50&#8243;][vc_column][vc_row_inner][vc_column_inner][tm_heading tag=&#8221;h1&#8243; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;center&#8221; text=&#8221;Website Migration Can make or break SEO results on your new website&#8221; font_size=&#8221;lg:40&#8243; css=&#8221;.vc_custom_1717406603895{margin-top: 35px !important;}&#8221;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]Migrating a website is a huge undertaking &#8211; your website is the key to your business\u2019 success online and holds irreplaceable information. You want to make sure you\u2019re doing it right.\u00a0 If you don\u2019t give your website migration project the gravitas it deserves, your SEO rankings will suffer. It\u2019s likely that improving your site\u2019s SEO performance is part of the motivation for migrating your site.\u00a0 Website migration can make or break your SEO results; if it\u2019s not done well then it can result in a significant drop in your site\u2019s rankings. If you\u2019re strategic, and you plan, map and redirect you\u2019ll seamlessly migrate your website, while maintaining and even improving your site\u2019s SEO rankings.\u00a0 Why site migration can affect SEO rankings Your SEO ranking is based on your site\u2019s authority and credibility online. If your SEO strategy is working, it\u2019ll have the following:\u00a0 A backlinking strategy\u00a0 A great user experience\u00a0 Key words used thoughtfully and liberally\u00a0 All of these things need to be considered when you migrate your website, or your SEO ranking will plummet. Google\u2019s algorithm continually trawls sites to rank them, and your migration needs to make it easy for the algorithm to recognize your existing content in its new format.\u00a0 Your migration needs to show the algorithm that the content that\u2019s working well remains the same and, if content has been removed, you\u2019ve provided a new location for the click through.\u00a0 The how and why of website migration Website migration is exciting. It can signal an upgrade for your business, your product or your clients. You\u2019re likely going to move to an improved user experience for your customers, helping your SEO rankings, and leading to increased sales and credibility.\u00a0 But before you get there define why you are going through a website migration, so that you can set data driven goals for your new site .\u00a0 Some of the main reasons for site migration:\u00a0 You\u2019re going through a rebrand: this is a great exercise improving your brand and attracting customers.\u00a0 You\u2019re switching eCommerce platform: remaining with an outdated eCommerce platform is terrible for your future SEO.\u00a0 You\u2019re redesigning your website: SEO and UX are indelibly linked and improving your website\u2019s design is a great way to improve your SEO.\u00a0 Before you move forward, look back for a moment A site migration project should start with an SEO audit; firstly, because you can eliminate poorly performing elements of your site, and secondly, it gives you a place to improve from.\u00a0 Look at what is working well for you;\u00a0 identify the keywords that are ranking well\u00a0 list your backlinks and their performance analyze the content on your site and how it\u2019s performing\u00a0 Redirects are essential If there\u2019s one thing that will break (or make) your SEO rankings after you migrate your website, it\u2019s whether or not you have redirected the pages of your site. In theory, this is simple; make sure all old links go to new links. In practice; it takes work but is absolutely worth the time and effort.\u00a0 Backlinks take time to build up &#8211; even if you\u2019ve engaged the experts, like Perfect Link Building &#8211; and if you don\u2019t make a list of and maintain your backlinks during migration, you\u2019ll lose all of the work you\u2019ve done to build authority.\u00a0 Redirects help algorithms understand where to send the old links. It\u2019s an essential way to sustain the backlinking work you\u2019ve done for your site to date. As part of your SEO audit, it\u2019s likely you\u2019ll have made a list of your site\u2019s pages and their URLs &#8211; this information is important.\u00a0 Google monitors URLs and where they link to and from; if you break these links, or you don\u2019t redirect them the algorithm won\u2019t know where to send users when they click on it. Both the algorithm and your audience will clock this as a poor experience. Your audience will likely leave your page, and the algorithm will downgrade your SEO ranking.\u00a0 If it ain\u2019t broke As the adage ges, if it ain\u2019t broke don\u2019t fix it. You might be upgrading your website because it was broken or not performing; however, migrating your website doesn\u2019t mean that you need to change the content.\u00a0 One of the ways to ensure that website migration doesn\u2019t break your SEO, is to leave as much as your content the same.\u00a0 If you\u2019re upgrading your website, it\u2019s likely that you\u2019re serious about content management, UX and SEO strategy &#8211; and so your website is already well planned with great content.\u00a0 Unless your site audit determined that they are not performing, don\u2019t change: Page titles\u00a0 URLs\u00a0 HTML Meta descriptions\u00a0 Keywords and content\u00a0 Engage an SEO agency to support you through the process Nailing SEO is complex, and combined with a whole site migration it\u2019s not something for the faint hearted. By engaging the best website migration services to support you through your site\u2019s transition you\u2019ll be able to rely on them to follow the correct process and also consider your long term SEO strategy at the same time. This is an investment in the current viability and success of your site, and in the future of your business. Get in touch with us at Perfect Link Building to see how we can support your site\u2019s migration today. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":8993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-8992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/posts\/8992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/comments?post=8992"}],"version-history":[{"count":4,"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/posts\/8992\/revisions"}],"predecessor-version":[{"id":9012,"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/posts\/8992\/revisions\/9012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/media\/8993"}],"wp:attachment":[{"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/media?parent=8992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/categories?post=8992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/ca\/wp-json\/wp\/v2\/tags?post=8992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}