Link Building Companies Can Cheat You! Read Our Tips

Link Building Companies Can Cheat You! Read Our Tips

Digital marketing experts seem to be everywhere these days. These self-professed experts are the reason that many Israeli businesses are being ripped off. There is very little regulation in Israel for digital marketing agencies, so scammers and fakes can easily manipulate the market to trick you for a profit. To avoid this being an issue for you, we’ve listed our favourite things to look out for when it comes to finding the right link building company.

5 Red Flags to Look Out For

1. Unclear Strategies and Outcomes
When you meet with a link building agency for the first time, it’s important to be on the lookout for any sign that they don’t know everything they claim to know. One way to do this is to enquire how the agency will work to complete your goals. If they can’t immediately answer with a tried and tested strategy or outline of how to complete your goals, that is a red flag. In addition, if they can’t suggest what goals you will reach and when you can, it is also a red flag. Both of these negatives arise from a company not having enough experience or expertise to offer you quality services.
2. Poor Quality Reporting
Beyond helping a company remain accountable, progress reports can help you keep track of what is being done to create your strategy as well as how it's performing when it’s completed. Before signing on, ask the link building agency about the types of reports you will receive. Ideally, these reports should be geared towards your overall goals, and not omit any important information. They should also be easy to understand and have provable numbers that you can see yourself if required. We recommend you ask the potential marketing agency to provide you with a sample report so you can see how they will look.
3. Lack of Communication
Bad communication skills are a huge indicator of a less than professional link building agency. It’s hard to see this in the consultation phase, as many of these scammy companies will be highly communicative until they have your money, and then they disappear. You’ll likely never hear from them again, and if you do, they will simply tell you the job’s done and nothing more. This can be a hard one to look out for, so we suggest being on the lookout for anyone who is flaky at the start, but immediately interested when you mention money or those who are too interested in you until they realize you aren’t going to invest in them. In short, the best companies will have consistent, professional communication, and the worst will not have a similar consistency.
4. They Don’t Care About Your Brand
If a digital marketing agency is not curious about your business, and its intricacies, such as your brand ideals, your customers, your overall goals and you as a person, any campaign they design is highly unlikely to work well. All digital marketing requires customization to work as effectively as possible, if any company you are considering shows you a generic strategy, it’s not worth it. In addition, it’s good to remember that all great digital marketing agencies should put you and your business at the centre of the strategy and keep you in mind during the strategy.
5. No Real Reviews
Online reviews can be faked easily. Even those seemingly from large companies with impressive names. This is why we recommend not looking at online reviews alone, ask the company you’re thinking of using for previous client work, testimonials or case studies. If possible, you can even ask for campaign results from another client they have claimed to work with. If you really want to be sure, you can call any company seen on a marketing company’s featured reviews and ask them directly, many will be happy to speak to you, and refer anyone they think is worth referring.

How to Spot the Expert

So how do you separate the actual experts from those who claim to be experts? In our view, it’s easy to know who is respected in a field, the marketing industry itself usually holds them to a high standard. This means they will be contributing to forums, blogs and industry events occurring all over Israel. These real experts will also be okay with having their ideas challenged and will be well known to other link builders.

If you’re unsure, you can look for references from credible sources, and check to see what other people are saying about the so-called expert online. Also incredibly important here is some mention of the fact that they know what WhiteHat Link Building is and how to avoid Google Penalties, this means they know the pitfalls to link building and how to avoid them.

How to Spot the Scammers

The easiest way to find the scammers is that they just aren’t anywhere else on the internet. There are no blogs that mention them, there is no mention of them in industry forums, and they seem to not exist outside the company they create. Then again, if you do see them in these places, they are usually spamming their business. 

Another great way to spot these fake experts is through the bid they give you for your project, if they haven’t conducted industry research, or they are reluctant to sign a contract, it can mean they don’t care about you and your brand and are afraid of legal repercussions.

If your would-be ‘expert’ seems to be too good to be true, or has overly high and mighty claims with no evidence to back them and seems to be completely unknown to members of the industry, it usually means they are not who they sell themselves to be.

One Final Thing

It pays to be aware of what link building agencies can do when they want to scam you, and how to look out for false expertise where it doesn’t exist. But it also pays to be involved in your digital agency’s link building campaign. The more proactive you are in checking reports and asking questions, the better it is for you. 

It’s also very important to note that you are aware that although link building can send through high profits, it can also be done badly and leave you worse than you began. 

So be on the lookout, and you should make a great choice in a link building agency!

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