How To Optimize SEO For Voice Search In 2022
How often do people say ‘Hey, Siri’ or ‘Hey, Google’ in a day? The answer is a lot. Many people rely on these services to streamline their daily lives. Although a generally new aspect of search engine optimization (SEO), it is important to know that almost one-third of online users globally use mobile voice search, making SEO something that is going beyond just mobile optimization, now gearing towards mobile voice search optimization in 2022 and beyond.
What is Voice Search?
Voice search is a voice recognition program that allows users to perform searches by speaking directly into a device These devices can be everything from smartphones, laptops, computers, and iPads, all the way to home assistant devices. Some of these home assistant devices include Apple’s Siri, Google Assistant, Amazon’s Alexa and Microsoft’s Cortana.
Users tend to utilize these voice search devices to handle their correspondences, find out where to have dinner, and even see what the weather is. They almost work like virtual assistants in everyone’s hands.
How Does Voice Search Affect SEO?
There is little difference between typing a query into Google and speaking a query to Google. The biggest difference is how things are worded.
For example:
Typed search: “Restaurants near me”
Voice Search: “What are some good restaurants near me?”
This means that traditional keyword-based SEO may not work in the same way, as the way we use language varies between typing and speaking. It’s not easy for these programs to register what we say and give us the appropriate response, but we can alter SEO to be more user friendly, and specifically be more voice search user friendly.
Voice Search SEO Updates for 2022
Claim Your ‘My Business’ Listing for Local SEO
Compelling Content
Focus on Conversational Keywords
Understand How People Use Voice Search
Mobile Optimization Matters
Read User Guides
What Now?
With each passing year, the increase in the number of people using voice search is increasing. The increase of this technology on consumer behaviour is also high, so digital marketers have to be ready to meet user expectations sooner rather than later.
That being said, digital marketing is constantly evolving and it’s not easy to keep on top of it. We’ve got you covered for 2022, but who knows what will happen next year or the year after? If you’re struggling to wrap your head around new SEO comings and goings, Perfect Link Building can help you stay on top of digital marketing with our team working around the clock to stay in the loop.


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