If you want to know everything about SEO, you’ve come to the right place.
A complicated, multifaceted, yet highly rewarding aspect of digital marketing, SEO can be lucrative when done right. Unfortunately, many people don’t know the aspects of SEO well enough to adhere to best practice and get the most out of the process, and that’s why the team at PerfectLinkBuilding have come together to make this guide.
Start reading to get an overview of the best SEO & digital marketing tools on the market to help increase your revenue.
What is SEO?
SEO, or search engine optimisation, is the practice of increasing a website’s traffic with organic search results. It involves aspects of digital marketing such as keyword research and implementation, link building, technical audits and content creation.
Unlike paid ads, SEO focuses on organic results. Organic results are important as Google and other search engines favour these results as they are a by-product of human interaction and allow Google to provide great search engine results for their users. Overall, implementing SEO can lead to huge profits over time, simply by ranking higher on search engines.
Who Is This Guide For?
This SEO guide is perfect for anyone who wants to improve their search engine ranking and increase their profits. The size of your business doesn’t matter, you can be an online website, a local small business, a large enterprise and even an e-commerce agency.
As long as you want to improve your search engine ranking, you can benefit from this guide. Our vision here is to help as many people as possible achieve their digital marketing goals.
Chapter 1 – Search Engine Basics
How Do Search Engines Work?
When you look at Google, it deals with more than 100 trillion web pages on a daily basis. So how does the search engine know how to show you the most relevant information? The easy answer is simply to tell you that there’s an algorithm. But in reality, there are three steps the algorithm undertakes in order to bring you the best results every time.
Popular Search Engines
Although you may think each search engine does the same thing in providing users with a simple service on the internet. The reality is that each search engine has its own benefits and slightly different algorithms.