Our incredible team at Perfect Link Building has accumulated over a decade of experience in the digital marketing sphere. It is this overall experience and expertise we lean on when it comes to working with our clients. This means, that all our clients can rest assured that we don’t just know what we’re doing, but we’ve done it before and have done it successfully.

With over 18 years in the field, we would have been left behind if not for our commitment to research and development. This is how we can guarantee our clients that we are staying on top of algorithm changes, new tools on the market and new technology as it comes to the market. 

We have a commitment to WhiteHat techniques and overall best practices when it comes to everything we do at Perfect Link Building. This means that we never use Black-Hat tactics, we never buy search engine rankings or endorse plagiarised content. These negative tactics can lead to Google penalties, which can harm your search engine ranking and be costly to reverse. By avoiding these tactics, we can guarantee positive results.

We love reports, it’s the main way in which we can ensure transparency for our clients at every stop along the way. We can make sure that all our clients never see any hidden fees, or any hidden Black Hat tactics and always know what we’re doing to bring them forward in the digital field. 

Every business is different so every business strategy for SEO should be different too. . With this in mind, we keep your goals at the forefront as we tweak our strategy to suit you. This feeling of specialised service means your strategy is highly likely to succeed as it will be aligned with your goals and thus be a more pinpointed approach than that of our competitors.

No business should miss out on SEO. Especially not new, or small travel businesses. SEO can bring high levels of growth, so we believe it shouldn’t be gatekept, it should be accessible, this is why we have a wide variety of cost-efficient marketing packages. It doesn’t matter what your budget is, we’re confident that we can help.

There’s a reason we begin all our SEO strategies with market research. In short, it’s because we aren’t experts in every field, and market research can help fill this gap. But in reality, this is done so we can look at what brands and businesses like yours are doing and use it to exploit what is and is not working for them to bring you better strategies.

Keywords are known to be the backbone of robust SEO practices. It is the main way that search engines find your website and attach it to the words people search for. To make sure the right people find you, we conduct keyword research to know what to use. We also undertake keyword research on your competitors to know what we can burrow and leave from their used keywords.

We find that original content creation is the key to success in SEO. We don’t just audit your existing content, oftentimes we use our in-house team to rewrite it, update it and make it even more useful for visitors. As a bonus, by doing this in house, we can keep prices low, and make your content as multifaceted as possible for SEO.

If you’re a travel agency with a storefront, you need Local SEO. This is the act of optimising your SEO to encourage more visitors to your physical storefront. So if anyone searches for your products and services in conjunction with the words ‘near me’ and they are located in your vicinity, you are who they see first. We do this with tactics such as keyword research and placement, and a Google My Business account so you can be seen on Google Maps as well as making sure your location is mentioned often enough in content and metadata alike.

Off-page SEO is the highly technical aspect of optimising your website that isn’t obvious to the people who visit your webpage, but is very obvious to search engines as they crawl through your website. Off-page SEO is when we optimise the backend of your website, including link building and user-friendliness, to make your website more of domain authority, as well as make it faster to load, easier to navigate, and easy to understand from a framework perspective. 

A highly technical aspect of SEO, often overlooked by our competitors, metadata is highly important to SEO.  In simple terms, metadata is information on the backend of your website that helps search engines such as Google know what the content is on the page, and the purpose of each page of your website so they can choose if your website is relevant to a search term. We do this by adding keyword-rich descriptions to your metadata and use this to make sure your website finds a catered audience that will benefit you directly, as they are more likely to engage in your products or services.