Keywords are the backbone of SEO. It is the main manner in which search engines align search queries with your website. it’s important to know that not just any keywords should be thrown into your content. For local George Town businesses, we cater our keyword research not just to get you high rankings, but to ensure you get visitors who are focusing on your geographic location. We also conduct keyword research on your competitors and the keywords they do and don’t use. This process is very helpful as it tells us which keywords we should incorporate into your content to give you the best outcome we can.

We are easily set aside from our competition due to our commitment to original content creation. We don’t just audit the existing content on your website, but we also update it and add new content as required. This new content is then generated in house. This means we can uphold best practice, don’t plagiarise and can incorporate previously researched keywords. This means that your content will always be original, informative, up to date and well written.

We don’t have the name Perfect Link Building for no reason. We are a digital marketing agency that makes sure to include link building in all our SEO processes. This is because we know the usefulness of link building to SEO, and we can use it to help your website stand out as having a high authority in the eyes of search engines. This is invaluable for George Town businesses as you can cater these links to local spaces as well. With a great high-quality link portfolio, you can boost your search engine ranking to bring new, relevant visitors to both your website and storefront. We offer link building outside of SEO as well, so if this is something you want to explore further, please don’t hesitate to contact us.

Often overlooked as an aspect of SEO due to its highly technical nature, metadata is important to SEO.  In straightforward terms, metadata is information on the backend of your website that helps search engines such as Google know what the content is on the page, and the purpose of each page of your website so they can decide if your website is relevant to a search term. We add keyword-rich descriptions to your metadata and utilise this aspect of SEO to ensure your website finds a catered audience that is most likely to benefit you.

Although we are based in Malaysia, we know what makes George Town tick. This is why we can bring you the best of Local SEO. Local SEO is the process of altering SEO practices to bring local visitors and members of the local community to your physical storefront. We know your local community is important and that you rely on this community for your business, so, we use only white-label SEO practices to bring all the locals we can to your storefront. We do this with keyword research and placement, and a Google My Business account so you can be seen on Google Maps as well as making sure your location is mentioned often enough in content and metadata.

Off-page SEO is the act of optimising your website that goes unseen by visitors to your website but is obvious to search engines as they crawl your website. The main aspect of off-page SEO we utilise is link building, as these backlinks can help you generate domain authority. This takes many forms such as guest blogging, shareable infographics as well as well placed, shareable images linked to sites such as Pinterest and more. The nature of your backlinks often depends on your industry and niche.

Another reason SEO is critical is that on-page SEO adds value and increased usability for your site. This then creates a seamless and overall positive user experience, which makes the difference between a good website and a great one. In our experience, when you take the right steps to make your website as responsive as possible, it will make it more usable for all your mobile visitors as well as people who visit from a laptop or tablet. In addition, we can increase your page loading speed, which reduces bounce rate and encourages visitors to remain on your site for longer. Gone are the days when people are patient with web pages, and now people expect higher load times, seamless visuals and coherent websites. The better these aspects are, the more likely you are to convert visitors to engaged users.

When you’ve worked in the marketing game as long as we have, you know that online marketing is not a field that can stay the same. New tools, algorithm aspects and knowledge are constantly coming to the market, and to keep up with the ongoing changes, we have to invest heavily in R&D for our team. This means that each and every single person on our team is well versed in the new and upcoming tech on the market, as well as the new trends in the market. We can then use this expertise to inform our clients’ SEO processes.

Here, at Perfect Link Building, we have an ongoing commitment to quality when completing our SEO strategies. This commitment means that we don’t cut any corners in our process and try our best to uphold the best practice. This means that we never utilise Black-Hat tactics, we never try to buy search engine rankings or allow plagiarised content. These negative tactics can lead to Google penalties, which can cripple your search engine ranking. Many of our competitors engage in these tactics, and never disclose them to their customers, and this is why we commit to full transparency at all times within our strategies and show this with our bespoke reporting.

Each and every business is different, thus each and every business has its own goals and hopes in mind. With this in mind, we keep your goals at the forefront as we tweak our strategy to suit you. This specialised service means that your strategy is more likely to succeed, as it will be purposefully aligned with your goals, and thus be a more pinpointed approach than those our competitors provide.

SEO is an aspect of digital marketing that shouldn’t break the bank. If you want an incredible SEO strategy that gives you long term results and doesn’t ruin your budgeting, we have tried our hardest to bring you a wide variety of cost-efficient marketing packages.  It doesn’t matter what the scope or size of your business is, the age of your business doesn’t matter either, everyone benefits from SEO, and we pride ourselves in facilitating this as well as we can.