Link building and SEO go hand in hand, and to get them both right, you need to be aware of what’s changing in the Google algorithm for 2023 and what you need to incorporate into your strategies in the new year. 

Based on multiple algorithmic changes that happened throughout 2022, we have put together a list of strategies that will be more important to SEO strategies as we go into 2023.

Many people are curious about Google’s emphasis on high-quality content. Google says that they will continue to use the EAT (expertise, authority, trustworthiness) Principle in the new year. When developing your content, you should be aware that Google relies on these factors to determine whether a particular web page contains quality content and ranks it accordingly.  

The rise of mobile web searches means that Google’s algorithm is now starting to prioritise this over desktop searches, even rolling out dynamic search refinements just for mobile phones. This means you need to optimise your web page for mobile use and ensure the loading times are high and traffic friendly. 

On the off chance that you haven’t seen, video content has become increasingly more famous as we head into 2023. Many brands have a presence on multiple platforms such as YouTube, Instagram and TikTok to draw in clients and increase their audience. If you want to incorporate video, just remember to use keywords correctly.

Improving user experience has now become about aligning yourself with what your core users are looking for. This is because in 2023 Google is moving towards more conversational search topics. So when undertaking research on what people are looking for, remember to go beyond just regular keywords and focus on conversational long tail keywords to tap into the more conversational nature of voice search and mobile search. 

This is what you need to be included in all your 2023 link campaigns. 

If you have data-driven content, you can get links from quoting other people’s research. This will not only make your content sound more relevant and prove your point, but it will also increase your domain authority in the eyes of Google. 

Unlinked mentions are still going strong in 2023. Keep aware of who is talking about you on the internet and make sure they’re linked back to you. This is an easy link-building tactic because all the work is done for you. Just make sure these links come from high-domain authority websites, and you’re set. 

Many people in SEO think guest blogging is going out of style, but in truth, this old-school link-building method is still as viable as ever and can yield some strong backlinks. That being said, to do this effectively, you should only provide guest blogs for high-quality websites. 

 It is hard to stay on top of algorithmic changes as the years go by and it can be costly if you get things wrong. So, partner with an expert digital agency like Perfect Link Building to stay on top of these changes.