How To Optimise SEO For Voice Search In 2023
Voice search is when users tap into programs that allow them to search by speaking directly into a device, and many people streamline their daily lives by using these products. Although a newer aspect of SEO (search engine optimisation), it is growing with mobile voice search users especially, factoring in the need for optimising your SEO for voice search.
Voice Search SEO Updates for 2023
Optimise Your Local SEO
If you run a physical business with a physical location, such as a storefront, you are required to claim and improve your Google “My Business” listing. This is a great way to advertise your business hours, phone number, and website in addition to providing Google with information about your company and its location. When someone asks their voice search assistant, “where can I find a great hairdresser in Fitzroy?,” if you keep this information up to date, Your name will be displayed. The first step in optimising your local SEO is My Business, which is essential for all brick-and-mortar businesses.
Content Always Matters
Content also should be optimised for voice search. We recommend making a webpage to answer common questions and paying attention to answering simple questions in a clear and concise manner. Even if you produce lengthy content, it is essential to pose a question and respond almost immediately. This could be a question like, “Why are we the best pasta in Melbourne?” when your response to this should be brief in the following few lines, and you can elaborate further in the content that follows. This makes it possible for the voice search crawlers to read your headline, and if the listener wants more, you can elaborate.
Focus on Long Tail or Conversational Keywords
If voice search users use more natural speech, long-tail keywords must be used to target these users. Think about how people talk and try to make your keywords sound as natural as possible to do this effectively. One strategy is to keep track of the kinds of questions that your customers ask you over the phone, such as “What time are you open on Friday?” or, “how much does x service cost?” This may be old-fashioned keyword research, but it works! Once you have a list of phrases, you can start creating content around these conversational terms.
Mobile Optimisation Is Vital
When people ask their voice search assistant a question, they often pick up their phones right away to see if it’s worth investigating on their own. This is especially important when queries lead to storefronts or websites where the user must verify or double-check what has been said, not necessarily the weather. This means that your website needs to be responsive and mobile-friendly, load quickly, and be easy to navigate.
Check User Guides
If you really want to make the most of voice search, it’s best to understand how it works. You can optimise based on the voice search platform you want to use in this way. Although the information in the guides may appear to be basic, there are some hidden gems, such as websites that provide a list of commands for Siri, Cortana, and Ok Google. After that, you can follow these orders and modify your content accordingly. Google’s Voice Search Quality Guidelines are another excellent resource that can guide any Google optimizations.
Voice search is becoming more vital as time goes on. If the idea of staying on top of this digital trend (not to mention all the others) sounds daunting and you can’t wrap your head around where to even get started, you should reach out to the experts at Perfect Link Building and let us handle the rest.