{"id":5610,"date":"2022-03-17T08:03:21","date_gmt":"2022-03-17T08:03:21","guid":{"rendered":"https:\/\/perfectlinkbuilding.com\/sg\/?p=5610"},"modified":"2024-06-19T06:46:15","modified_gmt":"2024-06-19T06:46:15","slug":"seo-for-voice-search-in-2022","status":"publish","type":"post","link":"https:\/\/perfectlinkbuilding.com\/sg\/blog\/seo-for-voice-search-in-2022\/","title":{"rendered":"SEO for Voice Search in 2022"},"content":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column][vc_row_inner disable_element=”yes”][vc_column_inner][tm_image image=”5621″][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:30″][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h1″ custom_google_font=”” align=”center” text=”SEO for Voice Search in 2022″ font_size=”lg:40″][tm_spacer size=”lg:30″][vc_column_text]How often do people say \u2018Hey, Siri\u2019 or \u2018Hey, Google\u2019 in a day? The answer is a lot. Many people rely on these services to streamline their daily lives. Although a generally new aspect of search engine <\/span>optimisation <\/span>(SEO), it is important to know that almost one-third of online users globally use mobile voice search, making SEO something that is going beyond just mobile <\/span>optimisation<\/span>, now gearing towards mobile voice search optimisation in 2022 and beyond.\u00a0<\/span>[\/vc_column_text][tm_spacer size=”lg:30″][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”What is Voice Search?” font_size=”lg:30″][tm_spacer size=”lg:30″][vc_column_text]Voice search is a voice recognition program that allows users to perform searches by speaking directly into a device These devices can be everything from smartphones, laptops, computers, and iPads, all the way to home assistant devices. Some of these home assistant devices include Apple\u2019s Siri, Google Assistant, Amazon\u2019s Alexa and Microsoft\u2019s Cortana.
\nUsers tend to utilise these voice search devices to handle their correspondences, find out where to have dinner, and even see what the weather is. They almost work like virtual assistants in everyone\u2019s hands. [\/vc_column_text][tm_spacer size=”lg:30″][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”How Does Voice Search Affect SEO?” font_size=”lg:30″][tm_spacer size=”lg:30″][vc_column_text]There is little difference between typing a query into Google and speaking a query to Google. The biggest difference is how things are worded.
\nFor example:
\nTyped search: \u201cRestaurants near me\u201d
\nVoice Search: \u201cWhat are some good restaurants near me?\u201d
\nThis means that traditional keyword-based SEO may not work in the same way, as the way we use language varies between typing and speaking. It\u2019s not easy for these programs to register what we say and give us the appropriate response, but we can alter SEO to be more user friendly, and specifically be more voice search user friendly. [\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”Voice Search SEO Updates for 2022″ font_size=”lg:30″][tm_spacer size=”lg:30″][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-store” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Claim Your \u2018My Business\u2019 Listing for Local SEO” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]If you have a brick-and-mortar business, that is a business with a storefront, you must claim and <\/span>optimize <\/span>your Google \u2018My Business\u2019 listing.\u00a0 This is a great way to provide Google with not just your business information and where it\u2019s located, but also lets you advertise your business hours, phone number and website. If you keep this information up to date, anytime someone asks their voice search assistant \u2018what\u2019s a great hairdresser in Fitzroy?\u2019 your name will come up. My Business is also the first step to optimizing your local SEO, and this is important for all brick-and-mortar businesses.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-file-signature” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Compelling Content” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]Content also has to be <\/span>optimized <\/span>for voice search. We suggest paying attention to answering simple questions clearly and concisely and creating a webpage to answer a common question. It\u2019s important here, even if you make long-form content to pose a question and answer it almost immediately. This could be \u201cWhy we are the best pasta in Melbourne?\u2019 when the next few lines should be a concise response to this, and then you can elaborate further in the content that follows. This allows your headline to catch the voice search crawlers and you can elaborate after the listener wants to know more.\u00a0<\/span>[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-font” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Focus on Conversational Keywords” font_size=”lg:20″][tm_spacer size=”lg:20″][vc_column_text]If people use more natural speech to use voice search, it follows that long-tail keywords must be used to target these users. The way to do this effectively is to think of how people speak and try to make your keywords as conversational as possible. One way to do this is to document and record the types of questions your clients ask you over the phone, this might be \u2018what time are you open on Friday?\u2019 or \u2018how much is x service.\u2019 Once you have a list of phrases, you can start creating content around these conversational terms, this might be old school keyword research, but it works!<\/span>[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-volume-up” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Understand How People Use Voice Search” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]If you\u2019ve ever used a voice search assistant such as \u2018OK Google\u2019 or \u2018Siri\u2019, you\u2019ve probably been guilty of joking around with these personal assistants. It is very common for people to interact with these technologies almost with a sense of playfulness, curiosity and sometimes even like they\u2019re speaking to an old friend. An understanding of how people use voice search can help you <\/span>optimize <\/span>voice search on your website. We recommend injecting some humour into your website and engaging customers in a unique way.\u00a0 As a bonus, it will make your brand seem more human to those who visit your webpage.\u00a0<\/span>[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-book-open” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Read User Guides” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]If you really want to utilise voice search to the best of your ability, it\u2019s best to know how they work. This way you can optimize based on the specific voice search platform you want to use. The information in the guides might seem basic, but there are some hidden gems, such as websites that tell you a list of Cortana, Siri or Ok Google commands. You can then take these commands and optimize your content accordingly. Another great resource is Google\u2019s Voice Search Quality Guidelines, these can inform any optimisations for Google.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-mobile-android” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mobile Optimisation Matters” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]After people ask their voice search assistant a query, they often immediately pick up their phones to see for themselves if the query is worth investigating. This is especially important for queries that ask questions that lead to storefronts or websites where the user needs to double-check or confirm what has been said, not necessarily for checking the weather.
\nThis means that your website needs to be mobile friendly and easily navigable. If you can do this alongside having great conversational content and keywords, results will be seen sooner.
\n[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”What Now?” font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]With each passing year, the increase in the number of people using voice search is increasing. The increase of this technology on consumer behaviour is also high, so digital marketers have to be ready to meet user expectations sooner rather than later.<\/p>\n

That being said, digital marketing is constantly evolving and it\u2019s not easy to keep on top of it. We\u2019ve got you covered for 2022, but who knows what will happen next year or the year after? If you\u2019re struggling to wrap your head around new SEO comings and goings, Perfect Link Building can help you stay on top of digital marketing with our team working around the clock to stay in the loop.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column][vc_row_inner disable_element=”yes”][vc_column_inner][tm_image image=”5621″][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:30″][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h1″ custom_google_font=”” align=”center” text=”SEO for Voice Search in 2022″ font_size=”lg:40″][tm_spacer size=”lg:30″][vc_column_text]How often do people say \u2018Hey, Siri\u2019 or \u2018Hey, Google\u2019 in a day? The answer is a lot. Many people rely on these services to streamline their daily lives. Although a generally new aspect of search engine optimisation (SEO), it is important to know that almost one-third of online users globally use mobile voice search, making SEO something that is going beyond just mobile optimisation, now gearing towards mobile voice search optimisation in 2022 and beyond.\u00a0[\/vc_column_text][tm_spacer size=”lg:30″][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”What is Voice Search?” font_size=”lg:30″][tm_spacer size=”lg:30″][vc_column_text]Voice search is a voice recognition program that allows users to perform searches by speaking directly into a device These devices can be everything from smartphones, laptops, computers, and iPads, all the way to home assistant devices. Some of these home assistant devices include Apple\u2019s Siri, Google Assistant, Amazon\u2019s Alexa and Microsoft\u2019s Cortana. Users tend to utilise these voice search devices to handle their correspondences, find out where to have dinner, and even see what the weather is. They almost work like virtual assistants in everyone\u2019s hands. [\/vc_column_text][tm_spacer size=”lg:30″][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”How Does Voice Search Affect SEO?” font_size=”lg:30″][tm_spacer size=”lg:30″][vc_column_text]There is little difference between typing a query into Google and speaking a query to Google. The biggest difference is how things are worded. For example: Typed search: \u201cRestaurants near me\u201d Voice Search: \u201cWhat are some good restaurants near me?\u201d This means that traditional keyword-based SEO may not work in the same way, as the way we use language varies between typing and speaking. It\u2019s not easy for these programs to register what we say and give us the appropriate response, but we can alter SEO to be more user friendly, and specifically be more voice search user friendly. [\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”Voice Search SEO Updates for 2022″ font_size=”lg:30″][tm_spacer size=”lg:30″][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-store” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Claim Your \u2018My Business\u2019 Listing for Local SEO” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]If you have a brick-and-mortar business, that is a business with a storefront, you must claim and optimize your Google \u2018My Business\u2019 listing.\u00a0 This is a great way to provide Google with not just your business information and where it\u2019s located, but also lets you advertise your business hours, phone number and website. If you keep this information up to date, anytime someone asks their voice search assistant \u2018what\u2019s a great hairdresser in Fitzroy?\u2019 your name will come up. My Business is also the first step to optimizing your local SEO, and this is important for all brick-and-mortar businesses.\u00a0[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-file-signature” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Compelling Content” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]Content also has to be optimized for voice search. We suggest paying attention to answering simple questions clearly and concisely and creating a webpage to answer a common question. It\u2019s important here, even if you make long-form content to pose a question and answer it almost immediately. This could be \u201cWhy we are the best pasta in Melbourne?\u2019 when the next few lines should be a concise response to this, and then you can elaborate further in the content that follows. This allows your headline to catch the voice search crawlers and you can elaborate after the listener wants to know more.\u00a0[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-font” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Focus on Conversational Keywords” font_size=”lg:20″][tm_spacer size=”lg:20″][vc_column_text]If people use more natural speech to use voice search, it follows that long-tail keywords must be used to target these users. The way to do this effectively is to think of how people speak and try to make your keywords as conversational as possible. One way to do this is to document and record the types of questions your clients ask you over the phone, this might be \u2018what time are you open on Friday?\u2019 or \u2018how much is x service.\u2019 Once you have a list of phrases, you can start creating content around these conversational terms, this might be old school keyword research, but it works![\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-volume-up” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Understand How People Use Voice Search” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]If you\u2019ve ever used a voice search assistant such as \u2018OK Google\u2019 or \u2018Siri\u2019, you\u2019ve probably been guilty of joking around with these personal assistants. It is very common for people to interact with these technologies almost with a sense of playfulness, curiosity and sometimes even like they\u2019re speaking to an old friend. An understanding of how people use voice search can help you optimize voice search on your website. We recommend injecting some humour into your website and engaging customers in a unique way.\u00a0 As a bonus, it will make your brand seem more human to those who visit your webpage.\u00a0[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-book-open” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Read User Guides” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]If you really want to utilise voice search to the best of your ability, it\u2019s best to know how they work. This way you can optimize based on the specific voice search platform you want to use. The information in the guides might seem basic, but there are some hidden gems, such as websites that tell you a list of Cortana, Siri or Ok Google commands. You can then take these commands and optimize your content accordingly. Another great resource is Google\u2019s Voice Search Quality Guidelines, these can inform any optimisations for Google.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-mobile-android” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Mobile Optimisation Matters” font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]After people ask their voice search assistant a query, they often immediately pick up their phones to see for themselves if the query is worth investigating. This is especially important for queries that ask questions that lead to storefronts or websites where the user needs to double-check or confirm what has been said, not necessarily for checking the weather. This means that your website needs to be mobile friendly and easily navigable. If you can do this alongside having great conversational content and keywords, results will be seen sooner. [\/vc_column_text][tm_spacer […]<\/p>\n","protected":false},"author":1,"featured_media":7250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/posts\/5610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/comments?post=5610"}],"version-history":[{"count":1,"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/posts\/5610\/revisions"}],"predecessor-version":[{"id":8036,"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/posts\/5610\/revisions\/8036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/media\/7250"}],"wp:attachment":[{"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/media?parent=5610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/categories?post=5610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/sg\/wp-json\/wp\/v2\/tags?post=5610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}