Advanced SEO: Present & Future of Google
If you are a Top SEO Expert, or are aspiring to become one, this constantly-updated section is specifically designed to answer your key questions.
Given the recent changes to Google, before you kick off an SEO campaign, or acquire backlinks this year, you might want to improve your overall understanding of what exactly the recent Google’s algorithm updates, particularly the core update and the helpful content update, mean in the long term.
Google claims that with its advanced artificial intelligence capabilities, they are able to mimic human interaction with websites better than ever before and this has allowed them to put UX first and identify SEO-first content. Although Google asserts that their new approach has genuinely improved the UX significantly, this assertion has been widely disputed.
However, what that means for you, as an advanced SEO expert in the long term, is that for the best SEO performance growth, you need to think beyond keywords, and about things that are related to improving the UX, by adding visual elements that are both engaging and useful to the users.
In summary, for best SEO performance going forward you need to take a much wider and more holistic approach.
For best On-page SEO performance going forward, you need to think beyond keywords, and at things that are related to improving the UX. You need to look carefully at metrics such as drop off rates and bounce rates. Your creative team needs to be more involved than ever before. By adding visual elements that are both engaging and useful to the users you can exploit the trend.
Though high-metric backlinks are very important in the right quantities and qualities, they are not the only elements contributing to SEO performance anymore. You need to make each link look natural. There has to be an obvious reason why the linking website is linking to you, from the perspective of the piece of writing, topic, anchor text and the landing page.
Mere number of links and high-metric link building won’t be enough anymore. Actually, fewer links that are good will yield better performance than just superior numbers, just as mere number of pages with keywords won’t cut it anymore.
Google, with its AI-based spam-prevention systems such as SpamBrain, has been trying to de-value websites on SERPs, proportionate to the spammy activities they engage in, both on- and off-page. At least once a year, Google has been releasing major updates to its anti-spam, resulting in some major and some relatively minor changes to search results.
In order to exploit SpamBrain and similar AI-based anti-spam updates, we carry out a number of regular checks and may recommend ongoing improvements to your website and web experience.
Please take a look at our “Future-proofing SEO” section for specific metrics that we use to ensure that your links are of the highest quality. We demonstrate tangible results growth every step of the way. For example:
Immediate SERP Performance Growth:
The combination of our on-page and link placements usually have a near-immediate effect on search ranks whereby you see rank increase in target keywords even in just a few days, because we get you placements from websites that are already authoritative in your niche.
The main benefit of our 100% expert-built high-quality placements carried out in parallel to on-page improvements, is the new traffic that they bring. As we get you placements only from the right parts of relevant websites, you’ve a good chance of picking up some relevant traffic off each link. Our clients have reported varying degrees of increase in referral and affiliate traffic to the landing pages which we’ve built links for, which when investigated turned out to be clicks from our placements.
Verified by multiple metrics such as MOZ Domain Authority (DA), MOZ Page Authority (PA), Ahrefs Domain Rating (DR), and SEMRush Authority, we see that the overall Domain Authority of your website gradually climbs up as we progress through, even the initial months of our link acquisition.
Google Algorithmic Updates
Google typically makes one or more adjustments to enhance their search results. Most are unnoticeable, but they assist the Google algorithm in incrementally improving in various aspects. In addition to small tweaks, Google also makes significant, broad changes to their search algorithms and systems several times a year. These are known as “core updates.” They are intended to ensure that Google delivers what it promises, their mission of presenting relevant and authoritative content to searchers.
It is very hard to keep track of all of these updates, especially if they have an impact on websites that you may have. This chronological timeline of all of the Google updates and modifications performed for the last 20+ years is here to help ensure that all of the information you need about the Google updates are at your fingertips.