[vc_row full_width=”stretch_row”][vc_column][vc_row_inner disable_element=”yes”][vc_column_inner][tm_image image=”5621″][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:30″][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h1″ custom_google_font=”” align=”center” text=”SEO in 2022 – Google has Changed Big Time!” font_size=”lg:40″][tm_spacer size=”lg:30″][vc_column_text]If there\u2019s one thing we\u2019ve learnt over our years in digital marketing, it\u2019s that Google\u2019s algorithm is constantly changing. It can be hard to keep up with all the latest changes, especially the huge changes that have altered the algorithm as we head into 2022.<\/p>\n
We\u2019ve lost count this year as to how many times Google has tweaked its algorithm. Experts put this number at 500 changes a year, but thankfully the majority of these changes don\u2019t add to the digital marketing landscape at large. Despite this, some updates are still significant to those keeping their eye on best practice for SEO (search engine optimisation).<\/p>\n
It feels impossible to keep up with these changes, especially if you don\u2019t have someone else managing your SEO optimisation, but the truth is that these changes are designed to better user interfacing, so even if you aren\u2019t managing your own SEO services, you should still be aware of the updates coming around and stay ahead of the curve.[\/vc_column_text][tm_spacer size=”lg:30″][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”Top Google Algorithmic Changes” font_size=”lg:30″][tm_spacer size=”lg:30″][vc_column_text]From latest to oldest, and from most relevant to least relevant, here are the most recent algorithmic changes you should be aware of as we head to 2022.[\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-bug” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Spam Update – Valid From November 3, 2021″ font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]What Google said: \u201cAs part of our regular work to improve results, we\u2019ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practice for Search,\u201d Google on Twitter.<\/p>\n
Why it matters: This update is designed to better user experience and encourage page creators to avoid Black Hat (spammy and penalty giving techniques) while encouraging best practice. This means that Google is now being harsher on spammy content, this is content that is of low quality, with numbers too high to be created by a human. Results that are driven by low-quality backlinks will also be impacted by this update.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”far fa-comment-alt-edit” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Page Title Rewrites – Valid From August 16, 2021″ font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]What Google said: Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query.<\/p>\n
Why it matters: Back in 2012 Google used a title tag system that now seems too long, too keyword rich and too geared towards the repetitive language to rank high. Now, Google encourages a focus on great HTML title tags. They will favour descriptive and concise text that avoids keyword stuffing, without repetitive elements or overly long title tags. With this in mind, you can start changing your existing titles, or keep this mind going forward.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=”lg:30″][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJlbWJlZC1yZXNwb25zaXZlJTIwZW1iZWQtcmVzcG9uc2l2ZS0xNmJ5OSUyMiUzRSUyMCUwQSUzQ2lmcmFtZSUyMGNsYXNzJTNEJTIyZW1iZWQtcmVzcG9uc2l2ZS1pdGVtJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkY3MTM2MTQwOTAlM0Zjb2xvciUzRGY2ZmFmYiUyNmFtcCUzQmJ5bGluZSUzRDAlMjZhbXAlM0Jwb3J0cmFpdCUzRDAlMjIlMjBhbGxvdyUzRCUyMmF1dG9wbGF5JTNCJTIwZnVsbHNjcmVlbiUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMiUyMiUzRSUzQyUyRmlmcmFtZSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_row_inner][vc_column_inner][tm_spacer size=”lg:20″][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-link” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Link Spam Update – Valid From July 28, 2021″ font_size=”lg:20″][tm_spacer size=”lg:20″][vc_column_text]What Google Said: \u201cin our continued efforts to improve the quality of the search results, we\u2019re launching a new link spam-fighting change today \u2014 which we call the \u201clink spam update.\u201d This algorithm update, which will roll out across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.\u201d<\/p>\n
Why it matters: Since penguin 4.0 was released in 2016, Google has been nullifying spam links by simply ignoring them. This is different from a penalty and is still in place. This means that if your ranking isn\u2019t going anywhere, you may not have received a Google penalty, instead of receiving a nullification. Once again, this update is meant to better best practice, and places a huge emphasis on organic links, this means that Google now wants you to bring in new links over time. We recommend focusing on best practice and creating high-quality content and improving user interfacing without manipulating links and creating your links over the span of a few weeks or months instead of link dumping.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-cog” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Core Update – Valid From July 1, 2021″ font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]What Google Said: \u201cEach day, Google usually releases one or more changes designed to improve our search results. Most aren\u2019t noticeable but help us incrementally continue to improve.<\/p>\n
Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that site owners, content producers or others might take in relation to them.\u201d<\/p>\n
Why it matters: The latest core update from Google is important as these updates happen only once or twice a year. This means that your site can see some interesting new developments due to this update, and you should be aware of this going forward.<\/p>\n
This update has a huge focus on good content, highlighting the importance of well written, well created, and organic content. This means that content shouldn\u2019t all be uploaded at once, Google would prefer organic uploading of new content. In addition to this Google is placing more emphasis on the headlines and page titles, preferring less exaggerated and shocking titles, and favouring well written, accurate titles. The way Google says to judge this is to ask yourself \u2018would I pass this on to a friend?\u2019 If the answer is yes, you\u2019re on the right path.<\/p>\n
If your ranking starts to decline, you might want to investigate your content. If it is well researched, well written and easily verified, it will do well. Google also states that they want the content to display well and be readable across multiple devices. So make sure your content works on laptops, mobile phones and tablets.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_spacer size=”lg:30″][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”Final Thoughts” font_size=”lg:30″][tm_spacer size=”lg:30″][vc_column_text]It seems like a lot of work to keep on top of Google\u2019s Algorithm changes, but in reality, best practice never goes out of style. As long as you make websites that do not incorporate spammy aspects, great original content and top design features, you shouldn\u2019t drop down the ranks.<\/p>\n
If you want to move up the ranks, however, keeping on top of these changes is what will set you apart from the competition.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row full_width=”stretch_row”][vc_column][vc_row_inner disable_element=”yes”][vc_column_inner][tm_image image=”5621″][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:30″][vc_row_inner][vc_column_inner][tm_heading style=”highlight” tag=”h1″ custom_google_font=”” align=”center” text=”SEO in 2022 – Google has Changed Big Time!” font_size=”lg:40″][tm_spacer size=”lg:30″][vc_column_text]If there\u2019s one thing we\u2019ve learnt over our years in digital marketing, it\u2019s that Google\u2019s algorithm is constantly changing. It can be hard to keep up with all the latest changes, especially the huge changes that have altered the algorithm as we head into 2022. We\u2019ve lost count this year as to how many times Google has tweaked its algorithm. Experts put this number at 500 changes a year, but thankfully the majority of these changes don\u2019t add to the digital marketing landscape at large. Despite this, some updates are still significant to those keeping their eye on best practice for SEO (search engine optimisation). It feels impossible to keep up with these changes, especially if you don\u2019t have someone else managing your SEO optimisation, but the truth is that these changes are designed to better user interfacing, so even if you aren\u2019t managing your own SEO services, you should still be aware of the updates coming around and stay ahead of the curve.[\/vc_column_text][tm_spacer size=”lg:30″][tm_heading style=”highlight” tag=”h2″ custom_google_font=”” align=”center” text=”Top Google Algorithmic Changes” font_size=”lg:30″][tm_spacer size=”lg:30″][vc_column_text]From latest to oldest, and from most relevant to least relevant, here are the most recent algorithmic changes you should be aware of as we head to 2022.[\/vc_column_text][tm_spacer size=”lg:30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-bug” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Spam Update – Valid From November 3, 2021″ font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]What Google said: \u201cAs part of our regular work to improve results, we\u2019ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practice for Search,\u201d Google on Twitter. Why it matters: This update is designed to better user experience and encourage page creators to avoid Black Hat (spammy and penalty giving techniques) while encouraging best practice. This means that Google is now being harsher on spammy content, this is content that is of low quality, with numbers too high to be created by a human. Results that are driven by low-quality backlinks will also be impacted by this update.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][tm_spacer size=”lg:20″][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”far fa-comment-alt-edit” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Page Title Rewrites – Valid From August 16, 2021″ font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]What Google said: Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query. Why it matters: Back in 2012 Google used a title tag system that now seems too long, too keyword rich and too geared towards the repetitive language to rank high. Now, Google encourages a focus on great HTML title tags. They will favour descriptive and concise text that avoids keyword stuffing, without repetitive elements or overly long title tags. With this in mind, you can start changing your existing titles, or keep this mind going forward.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=”lg:30″][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJlbWJlZC1yZXNwb25zaXZlJTIwZW1iZWQtcmVzcG9uc2l2ZS0xNmJ5OSUyMiUzRSUyMCUwQSUzQ2lmcmFtZSUyMGNsYXNzJTNEJTIyZW1iZWQtcmVzcG9uc2l2ZS1pdGVtJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkY3MTM2MTQwOTAlM0Zjb2xvciUzRGY2ZmFmYiUyNmFtcCUzQmJ5bGluZSUzRDAlMjZhbXAlM0Jwb3J0cmFpdCUzRDAlMjIlMjBhbGxvdyUzRCUyMmF1dG9wbGF5JTNCJTIwZnVsbHNjcmVlbiUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMiUyMiUzRSUzQyUyRmlmcmFtZSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][tm_spacer size=”lg:30″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_row_inner][vc_column_inner][tm_spacer size=”lg:20″][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-link” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Link Spam Update – Valid From July 28, 2021″ font_size=”lg:20″][tm_spacer size=”lg:20″][vc_column_text]What Google Said: \u201cin our continued efforts to improve the quality of the search results, we\u2019re launching a new link spam-fighting change today \u2014 which we call the \u201clink spam update.\u201d This algorithm update, which will roll out across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.\u201d Why it matters: Since penguin 4.0 was released in 2016, Google has been nullifying spam links by simply ignoring them. This is different from a penalty and is still in place. This means that if your ranking isn\u2019t going anywhere, you may not have received a Google penalty, instead of receiving a nullification. Once again, this update is meant to better best practice, and places a huge emphasis on organic links, this means that Google now wants you to bring in new links over time. We recommend focusing on best practice and creating high-quality content and improving user interfacing without manipulating links and creating your links over the span of a few weeks or months instead of link dumping.[\/vc_column_text][tm_spacer size=”lg:20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading tag=”h4″ custom_google_font=”” google_fonts=”font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:500%20medium%20regular%3A500%3Anormal” icon_type=”fontawesome5″ icon_fontawesome5=”fa fa-cog” icon_color=”custom” custom_icon_color=”#6a6565″ text=”Core Update – Valid From July 1, 2021″ font_size=”lg:20″ icon_font_size=”lg:30″][tm_spacer size=”lg:20″][vc_column_text]What Google Said: \u201cEach day, Google usually releases one or more changes designed to improve our search results. Most aren\u2019t noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that site owners, content producers or others might take in relation to them.\u201d Why it matters: The latest core update from Google is important as these updates happen only once or twice a year. This means that your site can see some interesting new developments due to this update, and you should be aware of this going forward. This update has a huge focus on good content, highlighting the importance of well written, well created, and organic content. This means that content shouldn\u2019t all be uploaded at once, Google would prefer organic uploading of new content. In addition to this Google is placing more emphasis on the headlines and page titles, preferring less exaggerated and shocking titles, and favouring well written, accurate titles. The way Google says to judge this is to ask yourself \u2018would I pass this on to a friend?\u2019 If the answer is yes, you\u2019re on the right path. If your ranking starts to decline, you might want to investigate your content. If it is well researched, well written and easily verified, it will do well. Google also states that they want the content to display well and be readable across multiple devices. […]<\/p>\n","protected":false},"author":1,"featured_media":5535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/5300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/comments?post=5300"}],"version-history":[{"count":8,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/5300\/revisions"}],"predecessor-version":[{"id":5808,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/5300\/revisions\/5808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/media\/5535"}],"wp:attachment":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/media?parent=5300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/categories?post=5300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/tags?post=5300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}