{"id":6247,"date":"2022-11-07T11:09:40","date_gmt":"2022-11-07T11:09:40","guid":{"rendered":"https:\/\/perfectlinkbuilding.com\/uk\/?p=6247"},"modified":"2024-06-19T05:47:08","modified_gmt":"2024-06-19T05:47:08","slug":"google-helpful-content-update","status":"publish","type":"post","link":"https:\/\/perfectlinkbuilding.com\/uk\/blog\/google-helpful-content-update\/","title":{"rendered":"Google Update: Google\u2019s Helpful Content Update &#038; What it Means For Your Business"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner][tm_image image=&#8221;6248&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Google\u2019s Helpful Content Update &amp; What it Means For Your Business&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Google has stated that they will be launching a new helpful content algorithm update that will have a large impact on search engine rankings in the coming weeks and months.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What is the New Algorithm Update?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">The name \u2018helpful content\u2019 is the key. This update is designed to better the ranking of content deemed helpful in the eyes of Google. This means any content that has been made to provide great value to users, instead of playing the system with long, keyword-rich content that is just there to tick all the SEO boxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, content has become longer and more keyword rich as search engine marketing experts saw success in the long-form content model. Now, this model may no longer be as useful, with Google looking to give better treatment to websites that provide succinct, valuable information to users.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;When Will the Helpful Content Update Rollout?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Google is set to launch the helpful content update with changes starting on the 25<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> of August 2022. That being said, the update itself will roll out gradually through the remainder of the year and have lasting repercussions beyond this time frame.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no telling how search engine rankings will change following this update, nor does anyone but the people at Google know how dramatic this update will be. It does seem a little daunting, hearing that there\u2019s an update rolling in, and not knowing exactly how it can affect you, but there is more information to take in before you start worrying.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Will This Be a Substantial Update to Google\u2019s Algorithm?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">It may be. The last Google update was Panda, which really hit hard on low-quality content. Now, Google uses the Panda update as a ranking signal for all websites to determine their content\u2019s relevancy, quality and originality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For all intents and purposes, this new update should be treated as being of a similar magnitude. If Google is actually serious about changing the fundamental SEO ranking algorithm, this would be a monumental change.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][tm_image image=&#8221;6250&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">The reason this change has come about is that the search results currently on Google are filled with websites that provide low-quality re-published content for the sake of increasing SEO metrics. With this update, we may see a huge shift as Google takes into account vital on-page metrics such as time on page and bounce rate. This is done to determine the usefulness and relevance of the content displayed in organic search results.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What Information Has Google Provided?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Google has provided a guidance document that outlined what helpful content update means for users and webmasters. This document is very straightforward and doesn\u2019t offer much detail, but is important to keep in mind. <\/span><\/p>\n<h5><b>Quality Content will Rank Better<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Google would like to make it easier for users to access original, high-quality content that makes it easier for users to find information, without making them wade through long-form content to get to it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the benefits of this change include:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 You can rank higher for content that provides valuable information for users.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 Make information easier to find within search engines.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 Better results for education, arts, entertainment, shopping and tech.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 Authentic, original information means users may find original content that they haven\u2019t seen before.\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;lg:30&#8243;][tm_image animation=&#8221;move-right&#8221; image=&#8221;6251&#8243;][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<\/p>\n<h5><b>Product Reviews by the Experts<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Following the latest updates to product reviews, the second objective of the document outlines how &#8220;professionally written&#8221; product reviews will be the focus of the content update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the benefits this change offers:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> More helpful product reviews written by experts\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Make it easier for users to find valuable information when searching the web\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Access helpful information quickly via search.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;rgba(237,237,237,0.41)&#8221;][vc_column_inner][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Here\u2019s What You Should Be Keeping in Mind&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">When it comes to the new upgrade, Google has outlined what they are flagging and what they are looking for.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_accordion items=&#8221;%5B%7B%22title%22%3A%22Don%E2%80%99t%20Go%20Too%20Far%20From%20Your%20Main%20Point%22%2C%22content%22%3A%22Creating%20content%20for%20search%20engines%20can%20sometimes%20mean%20distributing%20articles%20outside%20of%20your%20niche.%20Although%20this%20article%20might%20be%20helpful%2C%20the%20audience%20visiting%20the%20site%2C%20expecting%20your%20usual%20niche%20may%20not%20find%20it%20useful.%20%5Cn%20%5CnTo%20combat%20this%2C%20Google%20recommends%20you%20ask%20yourself%20the%20following%20questions%3A%20%5Cn%C2%B7%20%20%20%20%20%20Is%20the%20content%20meant%20only%20to%20attract%20people%20from%20search%20engines%2C%20instead%20of%20being%20designed%20for%20humans%3F%20%5Cn%C2%B7%20%20%20%20%20%20Do%20you%20write%20about%20topics%20because%20they%20seem%20trendy%2C%20and%20not%20because%20you%20would%20write%20about%20them%20for%20your%20current%20audience%3F%20%5Cn%C2%B7%20%20%20%20%20%20Did%20you%20enter%20your%20niche%20with%20no%20real%20experience%20or%20expertise%2C%20but%20just%20because%20you%20want%20search%20engine%20traffic%3F%5Cn%5CnIf%20you%20agree%20with%20any%20of%20these%20points%2C%20you%20may%20need%20to%20reconsider%20your%20content%20strategy.%20%22%7D%2C%7B%22title%22%3A%22Try%20to%20Demonstrate%20First-Hand%20Experience%22%2C%22content%22%3A%22With%20this%20update%2C%20Google%20has%20advised%20people%20to%20not%20write%20about%20something%20they%20don%E2%80%99t%20personally%20have%20experience%20in.%20%5Cn%20%5CnCreating%20content%20for%20search%20engines%20may%20involve%20writing%20about%20products%20and%20services%20that%20you%20haven&#8217;t%20used%20directly.%20These%20types%20of%20articles%20often%20come%20with%20affiliate%20links%20to%20earn%20author%20commissions.%20%5Cn%20%5CnIf%20you%20have%20an%20experience%20with%20the%20product%2C%20service%2C%20or%20place%20you&#8217;re%20writing%20about%2C%20explain%20it%20clearly%20with%20an%20original%20photo%20or%20idea.%20%20Additionally%2C%20Google%20recommends%20asking%20yourself%20this%20question%3A%20Are%20you%20basically%20summarising%20what%20others%20have%20to%20say%20without%20adding%20much%20value%3F%22%7D%2C%7B%22title%22%3A%22Don%E2%80%99t%20Combine%20Multiple%20Topics%20In%20One%20Site%22%2C%22content%22%3A%22With%20this%2C%20Google%20implies%20that%20web%20pages%20should%20have%20a%20niche.%20One%20website%20cannot%20be%20everything%20to%20everyone.%20Not%20only%20does%20this%20not%20help%20visitors%2C%20but%20it%20also%20confuses%20search%20engines%20trying%20to%20understand%20the%20site.%20%5Cn%20%5CnBuild%20your%20site%20around%20a%20theme.%20You%20can%20always%20create%20multiple%20websites%20if%20you%20want%20to%20create%20content%20on%20different%20topics.%20%5Cn%20%5CnGoogle%20recommends%20asking%20yourself%20the%20following%20related%20question%3A%20Do%20you%20produce%20a%20lot%20of%20content%20on%20different%20topics%20in%20the%20hope%20that%20some%20of%20them%20might%20show%20up%20high%20in%20search%20results%3F%22%7D%2C%7B%22title%22%3A%22Give%20Satisfactory%20Answers%20to%20Searchers%E2%80%99%20Questions%22%2C%22content%22%3A%22Google%20deems%20that%20content%20is%20only%20useful%20when%20it%20teaches%20people%20something%20or%20helps%20them%20complete%20a%20task.%20%20Creating%20content%20for%20search%20engines%20can%20often%20involve%20a%20lot%20of%20writing%20that%20doesn&#8217;t%20say%20anything%20of%20value.%20%5Cn%20%5CnWhen%20you%20write%20content%20for%20people%2C%20you%20need%20to%20provide%20them%20with%20some%20value%20in%20answering%20a%20question%20or%20solving%20a%20problem%20that%20helped%20them%20find%20your%20site%20in%20the%20first%20place.%20%5Cn%20%5CnAdditionally%2C%20Google%20recommends%20asking%20yourself%20the%20following%20questions%3A%20%5CnDoes%20your%20content%20make%20readers%20feel%20as%20though%20they%20can%20find%20better%20information%20elsewhere%3F%5CnAre%20you%20making%20content%20for%20some%20particular%20keywords%20because%20you%20have%20read%20that%20Google%20has%20some%20priority%20words%3F%22%7D%2C%7B%22title%22%3A%22Don%E2%80%99t%20Answer%20A%20Question%20That%20Has%20No%20Confirmed%20Answer%22%2C%22content%22%3A%22With%20this%20advice%2C%20Google%20warns%20websites%20against%20making%20content%20that%20doesn&#8217;t%20match%20the%20facts.%20%5CnMake%20it%20clear%20to%20the%20reader%20if%20you%20are%20writing%20about%20something%20that%20is%20rumoured%20or%20unfounded.%20%5Cn%20%5CnIn%20addition%20to%20staying%20up%20to%20date%20with%20helpful%20content%2C%20this%20is%20excellent%20advice%20if%20you%20want%20to%20maintain%20trust%20with%20your%20readers.%22%7D%2C%7B%22title%22%3A%22Don%E2%80%99t%20Neglect%20the%20Overall%20Reader%20Experience%22%2C%22content%22%3A%22It&#8217;s%20possible%20to%20meet%20all%20of%20the%20above%20criteria%20but%20still%20not%20deliver%20a%20satisfying%20experience.%20%5CnWhile%20internet%20users%20may%20appreciate%20textual%20content%2C%20a%20visual%20demonstration%20of%20the%20product%20will%20make%20the%20experience%20more%20well-rounded.%20%5CnOverall%2C%20you%20want%20to%20satisfy%20the%20readers&#8217;%20wants%20and%20needs%20without%20leaving%20them%20looking%20for%20more.%22%7D%5D&#8221;][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; effect=&#8221;firefly&#8221; firefly_color=&#8221;#ffffff&#8221; firefly_total=&#8221;30&#8243; firefly_min_size=&#8221;1&#8243; firefly_max_size=&#8221;1&#8243; overlay_background=&#8221;custom&#8221; overlay_custom_background=&#8221;#bfbfbf&#8221; overlay_opacity=&#8221;10&#8243;][vc_column_inner][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What Can You Do Now?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">It\u2019s best to take some time, and not rush into anything too quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps the best option is to wait and see what happens with your rankings over time, and adjust accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, if you make content that has users in mind, you should weather this algorithm update well. This means making sure that your content answers questions, meet user expectations, provides unique insight and demonstrates data application accurately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also recommended to audit and check up on your old and existing content. If it doesn\u2019t match Google\u2019s new criteria, you may find yourself left behind.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:20&#8243;][vc_column_text]<\/p>\n<h5><strong>You May Need Expert Help\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">If this Google update is causing you stress, it\u2019s for a good reason. Not keeping up with these updates can be negative to your business\u2019 search engine ranking. This is especially hard if you don\u2019t have a whole marketing team working 24\/7 to stay on top of trends, not to mention implicating the changes themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re overwhelmed and need help with your search engine optimisation process, look at Perfect Link Building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are the best Australian white label SEO and link building company. We lean on over 13 years of experience and our expert team to bring our clients robust SEO and link building that is always adhering to the latest Google algorithm and its changes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the effort out of the algorithm, and contact us now. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner][tm_image image=&#8221;6248&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Google\u2019s Helpful Content Update &amp; What it Means For Your Business&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]Google has stated that they will be launching a new helpful content algorithm update that will have a large impact on search engine rankings in the coming weeks and months.[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What is the New Algorithm Update?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]The name \u2018helpful content\u2019 is the key. This update is designed to better the ranking of content deemed helpful in the eyes of Google. This means any content that has been made to provide great value to users, instead of playing the system with long, keyword-rich content that is just there to tick all the SEO boxes. Over the years, content has become longer and more keyword rich as search engine marketing experts saw success in the long-form content model. Now, this model may no longer be as useful, with Google looking to give better treatment to websites that provide succinct, valuable information to users.[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;When Will the Helpful Content Update Rollout?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]Google is set to launch the helpful content update with changes starting on the 25th of August 2022. That being said, the update itself will roll out gradually through the remainder of the year and have lasting repercussions beyond this time frame. There is no telling how search engine rankings will change following this update, nor does anyone but the people at Google know how dramatic this update will be. It does seem a little daunting, hearing that there\u2019s an update rolling in, and not knowing exactly how it can affect you, but there is more information to take in before you start worrying.[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Will This Be a Substantial Update to Google\u2019s Algorithm?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]It may be. The last Google update was Panda, which really hit hard on low-quality content. Now, Google uses the Panda update as a ranking signal for all websites to determine their content\u2019s relevancy, quality and originality. For all intents and purposes, this new update should be treated as being of a similar magnitude. If Google is actually serious about changing the fundamental SEO ranking algorithm, this would be a monumental change.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][tm_image image=&#8221;6250&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]The reason this change has come about is that the search results currently on Google are filled with websites that provide low-quality re-published content for the sake of increasing SEO metrics. With this update, we may see a huge shift as Google takes into account vital on-page metrics such as time on page and bounce rate. This is done to determine the usefulness and relevance of the content displayed in organic search results.[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What Information Has Google Provided?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Google has provided a guidance document that outlined what helpful content update means for users and webmasters. This document is very straightforward and doesn\u2019t offer much detail, but is important to keep in mind. Quality Content will Rank Better Google would like to make it easier for users to access original, high-quality content that makes it easier for users to find information, without making them wade through long-form content to get to it.\u00a0 Some of the benefits of this change include:\u00a0 \u00a0 \u00a0 You can rank higher for content that provides valuable information for users.\u00a0 \u00a0 \u00a0 Make information easier to find within search engines.\u00a0 \u00a0 \u00a0 Better results for education, arts, entertainment, shopping and tech.\u00a0 \u00a0 \u00a0 Authentic, original information means users may find original content that they haven\u2019t seen before.\u00a0 [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;lg:30&#8243;][tm_image animation=&#8221;move-right&#8221; image=&#8221;6251&#8243;][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text] Product Reviews by the Experts Following the latest updates to product reviews, the second objective of the document outlines how &#8220;professionally written&#8221; product reviews will be the focus of the content update. Here are some of the benefits this change offers: More helpful product reviews written by experts\u00a0 Make it easier for users to find valuable information when searching the web\u00a0 Access helpful information quickly via search. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;rgba(237,237,237,0.41)&#8221;][vc_column_inner][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Here\u2019s What You Should Be Keeping in Mind&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]When it comes to the new upgrade, Google has outlined what they are flagging and what they are looking for.[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_accordion items=&#8221;%5B%7B%22title%22%3A%22Don%E2%80%99t%20Go%20Too%20Far%20From%20Your%20Main%20Point%22%2C%22content%22%3A%22Creating%20content%20for%20search%20engines%20can%20sometimes%20mean%20distributing%20articles%20outside%20of%20your%20niche.%20Although%20this%20article%20might%20be%20helpful%2C%20the%20audience%20visiting%20the%20site%2C%20expecting%20your%20usual%20niche%20may%20not%20find%20it%20useful.%20%5Cn%20%5CnTo%20combat%20this%2C%20Google%20recommends%20you%20ask%20yourself%20the%20following%20questions%3A%20%5Cn%C2%B7%20%20%20%20%20%20Is%20the%20content%20meant%20only%20to%20attract%20people%20from%20search%20engines%2C%20instead%20of%20being%20designed%20for%20humans%3F%20%5Cn%C2%B7%20%20%20%20%20%20Do%20you%20write%20about%20topics%20because%20they%20seem%20trendy%2C%20and%20not%20because%20you%20would%20write%20about%20them%20for%20your%20current%20audience%3F%20%5Cn%C2%B7%20%20%20%20%20%20Did%20you%20enter%20your%20niche%20with%20no%20real%20experience%20or%20expertise%2C%20but%20just%20because%20you%20want%20search%20engine%20traffic%3F%5Cn%5CnIf%20you%20agree%20with%20any%20of%20these%20points%2C%20you%20may%20need%20to%20reconsider%20your%20content%20strategy.%20%22%7D%2C%7B%22title%22%3A%22Try%20to%20Demonstrate%20First-Hand%20Experience%22%2C%22content%22%3A%22With%20this%20update%2C%20Google%20has%20advised%20people%20to%20not%20write%20about%20something%20they%20don%E2%80%99t%20personally%20have%20experience%20in.%20%5Cn%20%5CnCreating%20content%20for%20search%20engines%20may%20involve%20writing%20about%20products%20and%20services%20that%20you%20haven&#8217;t%20used%20directly.%20These%20types%20of%20articles%20often%20come%20with%20affiliate%20links%20to%20earn%20author%20commissions.%20%5Cn%20%5CnIf%20you%20have%20an%20experience%20with%20the%20product%2C%20service%2C%20or%20place%20you&#8217;re%20writing%20about%2C%20explain%20it%20clearly%20with%20an%20original%20photo%20or%20idea.%20%20Additionally%2C%20Google%20recommends%20asking%20yourself%20this%20question%3A%20Are%20you%20basically%20summarising%20what%20others%20have%20to%20say%20without%20adding%20much%20value%3F%22%7D%2C%7B%22title%22%3A%22Don%E2%80%99t%20Combine%20Multiple%20Topics%20In%20One%20Site%22%2C%22content%22%3A%22With%20this%2C%20Google%20implies%20that%20web%20pages%20should%20have%20a%20niche.%20One%20website%20cannot%20be%20everything%20to%20everyone.%20Not%20only%20does%20this%20not%20help%20visitors%2C%20but%20it%20also%20confuses%20search%20engines%20trying%20to%20understand%20the%20site.%20%5Cn%20%5CnBuild%20your%20site%20around%20a%20theme.%20You%20can%20always%20create%20multiple%20websites%20if%20you%20want%20to%20create%20content%20on%20different%20topics.%20%5Cn%20%5CnGoogle%20recommends%20asking%20yourself%20the%20following%20related%20question%3A%20Do%20you%20produce%20a%20lot%20of%20content%20on%20different%20topics%20in%20the%20hope%20that%20some%20of%20them%20might%20show%20up%20high%20in%20search%20results%3F%22%7D%2C%7B%22title%22%3A%22Give%20Satisfactory%20Answers%20to%20Searchers%E2%80%99%20Questions%22%2C%22content%22%3A%22Google%20deems%20that%20content%20is%20only%20useful%20when%20it%20teaches%20people%20something%20or%20helps%20them%20complete%20a%20task.%20%20Creating%20content%20for%20search%20engines%20can%20often%20involve%20a%20lot%20of%20writing%20that%20doesn&#8217;t%20say%20anything%20of%20value.%20%5Cn%20%5CnWhen%20you%20write%20content%20for%20people%2C%20you%20need%20to%20provide%20them%20with%20some%20value%20in%20answering%20a%20question%20or%20solving%20a%20problem%20that%20helped%20them%20find%20your%20site%20in%20the%20first%20place.%20%5Cn%20%5CnAdditionally%2C%20Google%20recommends%20asking%20yourself%20the%20following%20questions%3A%20%5CnDoes%20your%20content%20make%20readers%20feel%20as%20though%20they%20can%20find%20better%20information%20elsewhere%3F%5CnAre%20you%20making%20content%20for%20some%20particular%20keywords%20because%20you%20have%20read%20that%20Google%20has%20some%20priority%20words%3F%22%7D%2C%7B%22title%22%3A%22Don%E2%80%99t%20Answer%20A%20Question%20That%20Has%20No%20Confirmed%20Answer%22%2C%22content%22%3A%22With%20this%20advice%2C%20Google%20warns%20websites%20against%20making%20content%20that%20doesn&#8217;t%20match%20the%20facts.%20%5CnMake%20it%20clear%20to%20the%20reader%20if%20you%20are%20writing%20about%20something%20that%20is%20rumoured%20or%20unfounded.%20%5Cn%20%5CnIn%20addition%20to%20staying%20up%20to%20date%20with%20helpful%20content%2C%20this%20is%20excellent%20advice%20if%20you%20want%20to%20maintain%20trust%20with%20your%20readers.%22%7D%2C%7B%22title%22%3A%22Don%E2%80%99t%20Neglect%20the%20Overall%20Reader%20Experience%22%2C%22content%22%3A%22It&#8217;s%20possible%20to%20meet%20all%20of%20the%20above%20criteria%20but%20still%20not%20deliver%20a%20satisfying%20experience.%20%5CnWhile%20internet%20users%20may%20appreciate%20textual%20content%2C%20a%20visual%20demonstration%20of%20the%20product%20will%20make%20the%20experience%20more%20well-rounded.%20%5CnOverall%2C%20you%20want%20to%20satisfy%20the%20readers&#8217;%20wants%20and%20needs%20without%20leaving%20them%20looking%20for%20more.%22%7D%5D&#8221;][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; effect=&#8221;firefly&#8221; firefly_color=&#8221;#ffffff&#8221; firefly_total=&#8221;30&#8243; firefly_min_size=&#8221;1&#8243; firefly_max_size=&#8221;1&#8243; overlay_background=&#8221;custom&#8221; overlay_custom_background=&#8221;#bfbfbf&#8221; overlay_opacity=&#8221;10&#8243;][vc_column_inner][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What Can You Do Now?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]It\u2019s best to take some time, and not rush into anything too quickly. Perhaps the best option is to wait and see what happens with your rankings over time, and adjust accordingly. Overall, if you make content that has users in mind, you should weather this algorithm update well. This means making sure that your content answers questions, meet user expectations, provides unique insight and demonstrates data application accurately. It\u2019s also recommended to audit and check up on your old and existing content. If it doesn\u2019t match Google\u2019s new criteria, you may find yourself left behind.[\/vc_column_text][tm_spacer size=&#8221;lg:20&#8243;][vc_column_text] You May Need Expert Help\u00a0 If this Google update is causing you stress, it\u2019s for a good reason. Not keeping up with these updates can be negative to your business\u2019 search engine ranking. This is especially hard if you don\u2019t have a whole marketing team working 24\/7 to stay on top of trends, not to mention implicating the changes themselves. If you\u2019re overwhelmed and need help with your search engine optimisation process, look at Perfect Link Building. We are the best Australian white label SEO and link building company. We lean on over 13 years of experience and our expert team to bring our clients robust SEO and link building that is always adhering to the latest Google algorithm and its changes.\u00a0 Take the effort out of the algorithm, and contact us now. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":6248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-6247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/6247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/comments?post=6247"}],"version-history":[{"count":4,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/6247\/revisions"}],"predecessor-version":[{"id":6736,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/6247\/revisions\/6736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/media\/6248"}],"wp:attachment":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/media?parent=6247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/categories?post=6247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/tags?post=6247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}