{"id":6258,"date":"2022-11-22T04:25:10","date_gmt":"2022-11-22T04:25:10","guid":{"rendered":"https:\/\/perfectlinkbuilding.com\/uk\/?p=6258"},"modified":"2024-06-19T05:47:28","modified_gmt":"2024-06-19T05:47:28","slug":"blog-post-2022-google-spam-update","status":"publish","type":"post","link":"https:\/\/perfectlinkbuilding.com\/uk\/blog\/blog-post-2022-google-spam-update\/","title":{"rendered":"Google Update: How does Google\u2019s December 2022 Spam Link Update impact your business?"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner][tm_image image=&#8221;5621&#8243;][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:30&#8243;][vc_row_inner][vc_column_inner][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h1&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;SEO News: Google\u2019s Oct 2022 Spam Update is Here&#8221; font_size=&#8221;lg:40&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Rocking the SEO boat for a lot of websites, with its volatility causing rank drop across a number of important keyword groups now, is <\/span><b>Google\u2019s Oct 2022 Spam Update. <\/b><span style=\"font-weight: 400;\">Simply put, it further echoes Google\u2019s clich\u00e9d line: <\/span><i><span style=\"font-weight: 400;\">build websites for users, not for SEO ranks<\/span><\/i><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Key Facts: Google\u2019s October 2022 Spam Update&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Update began on 19th October 2022 and was completed by 21st October 2022.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Routine updates such as this occur to improve Google\u2019s SpamBrain &#8211; An AI-based spam prevention system<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It targeted weak meta tags, keyword stuffing and AI-generated content<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What are Google Spam Updates?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/developers.google.com\/search\/updates\/spam-updates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">: \u201cWhile Google&#8217;s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. For example, <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/04\/webspam-report-2021\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SpamBrain<\/span><\/a><span style=\"font-weight: 400;\"> is our AI-based spam-prevention system. From time to time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam\u2026 Sites that violate our (spam) policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.\u201d<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What are some Red Flag Spam Signals That Google Looks For:&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hacked Content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phishing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hidden Text and Links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword Stuffing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link Spam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Machine Generated Traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Malware and Malicious Behaviour\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Misleading Functionality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scraped Content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sneaky Redirects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auto Generated Content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User Generated Spam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thin Affiliate Pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cloaking<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What was October\u2019s Spam Update Targeting?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">It appears that a large amount of focus from Google\u2019s recent October Spam update targeted websites with weak meta tags, that were stuffing too many keywords within content and content which was AI-generated. The Update also aimed at addressing any bad actors utilizing phishing scams and a number of black-hat on-page approaches to gaining ranking favour.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Was My Website Impacted from the recent October Spam Update?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">It\u2019s completely normal to be experiencing large degrees of Search Visibility and ranking volatility surrounding any Google Algorithm update. This can be a frightening situation for any website to face. Although it\u2019s important to remember that an initial drop in performance does not mean anything conclusive, applying due care and diligence could save you from further commercial loss via rank drop. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;My Website was definitely affected &#8211; What Now?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">If you are noticing a clear drop in ranking performance then you will need to make sure you are not behaving in a way that Google may regard you as a \u2018bad actor\u2019 and assess your webpages and their content to make improvements to their overall quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure all the content on your web pages are primarily written with your users\\customers\\visitors in mind rather than simply trying to rank for a particular keyword in Google. As a basic rule of thumb, content, and meta tags should always be written organically without assistance from any AI or by including a certain number of keywords in certain placements.\u00a0<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;How We Can Help&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Here at PerfectLinkBuilding.Com, we can assist you in further diagnosing why your website might have responded unfavourably in the rankings following October 2022\u2019s recent Spam Update and provide you with an easy strategy designed to return you to continued growth easily and quickly. We can assist with how to create and adjust your existing content so that it is attractive to both your website visitors and Google at the same time through generating engaging and high-value organic content.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner][tm_image image=&#8221;5621&#8243;][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:30&#8243;][vc_row_inner][vc_column_inner][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h1&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;SEO News: Google\u2019s Oct 2022 Spam Update is Here&#8221; font_size=&#8221;lg:40&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]Rocking the SEO boat for a lot of websites, with its volatility causing rank drop across a number of important keyword groups now, is Google\u2019s Oct 2022 Spam Update. Simply put, it further echoes Google\u2019s clich\u00e9d line: build websites for users, not for SEO ranks.[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Key Facts: Google\u2019s October 2022 Spam Update&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text] The Update began on 19th October 2022 and was completed by 21st October 2022.\u00a0 Routine updates such as this occur to improve Google\u2019s SpamBrain &#8211; An AI-based spam prevention system It targeted weak meta tags, keyword stuffing and AI-generated content [\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What are Google Spam Updates?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]According to Google: \u201cWhile Google&#8217;s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. For example, SpamBrain is our AI-based spam-prevention system. From time to time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam\u2026 Sites that violate our (spam) policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.\u201d[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What are some Red Flag Spam Signals That Google Looks For:&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text] Hacked Content Phishing Hidden Text and Links Keyword Stuffing Link Spam Machine Generated Traffic Malware and Malicious Behaviour\u00a0 Misleading Functionality Scraped Content Sneaky Redirects Auto Generated Content User Generated Spam Thin Affiliate Pages Cloaking [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;What was October\u2019s Spam Update Targeting?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]It appears that a large amount of focus from Google\u2019s recent October Spam update targeted websites with weak meta tags, that were stuffing too many keywords within content and content which was AI-generated. The Update also aimed at addressing any bad actors utilizing phishing scams and a number of black-hat on-page approaches to gaining ranking favour.[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Was My Website Impacted from the recent October Spam Update?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]It\u2019s completely normal to be experiencing large degrees of Search Visibility and ranking volatility surrounding any Google Algorithm update. This can be a frightening situation for any website to face. Although it\u2019s important to remember that an initial drop in performance does not mean anything conclusive, applying due care and diligence could save you from further commercial loss via rank drop. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;My Website was definitely affected &#8211; What Now?&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]If you are noticing a clear drop in ranking performance then you will need to make sure you are not behaving in a way that Google may regard you as a \u2018bad actor\u2019 and assess your webpages and their content to make improvements to their overall quality.\u00a0 Make sure all the content on your web pages are primarily written with your users\\customers\\visitors in mind rather than simply trying to rank for a particular keyword in Google. As a basic rule of thumb, content, and meta tags should always be written organically without assistance from any AI or by including a certain number of keywords in certain placements.\u00a0[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;How We Can Help&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]Here at PerfectLinkBuilding.Com, we can assist you in further diagnosing why your website might have responded unfavourably in the rankings following October 2022\u2019s recent Spam Update and provide you with an easy strategy designed to return you to continued growth easily and quickly. We can assist with how to create and adjust your existing content so that it is attractive to both your website visitors and Google at the same time through generating engaging and high-value organic content.\u00a0[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":6726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-6258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/6258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/comments?post=6258"}],"version-history":[{"count":2,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/6258\/revisions"}],"predecessor-version":[{"id":6727,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/6258\/revisions\/6727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/media\/6726"}],"wp:attachment":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/media?parent=6258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/categories?post=6258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/tags?post=6258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}