{"id":7872,"date":"2025-05-03T07:46:07","date_gmt":"2025-05-03T07:46:07","guid":{"rendered":"https:\/\/perfectlinkbuilding.com\/uk\/?p=7872"},"modified":"2025-05-27T05:51:31","modified_gmt":"2025-05-27T05:51:31","slug":"just-high-da-dr-backlinks-isnt-enough-heres-why","status":"publish","type":"post","link":"https:\/\/perfectlinkbuilding.com\/uk\/blog\/just-high-da-dr-backlinks-isnt-enough-heres-why\/","title":{"rendered":"Just High DA-DR Backlinks isn\u2019t enough\u2026 Here\u2019s Why"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; lg_spacing=&#8221;padding_right:200;padding_left:200&#8243; sm_spacing=&#8221;padding_right:50;padding_left:50&#8243; xs_spacing=&#8221;padding_right:51;padding_left:50&#8243;][vc_column][vc_row_inner][vc_column_inner][tm_heading tag=&#8221;h1&#8243; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;center&#8221; text=&#8221;Just High DA-DR Backlinks isn\u2019t enough\u2026 Here\u2019s Why&#8221; font_size=&#8221;lg:40&#8243; css=&#8221;.vc_custom_1746195488870{margin-top: 35px !important;}&#8221;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<\/p>\n<h4>Key Takeaways:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many websites trust DA and DR metrics and think that\u2019s the ultimate score for rank performance. But that\u2019s only a superficial answer to Google\u2019s changing algorithm.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relying only on these two metrics will lead to a loss in ranks and traffic because they don\u2019t cover other important metrics such as contextual relevance and quality of the links, which Google values.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To earn high quality backlinks, focus on Google\u2019s EEAT guidelines, building linkable assets, and securing backlinks within your niche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can\u2019t keep up with changing trends and technicalities? Let us help you. At Perfect Link Building, we believe in customising our link building services and strategies for your specific business and goals.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Are you losing ranks despite strong SEO and high DA-DR scores? Well, your backlinking strategy needs some work if you\u2019re only focused on these two. Chasing only DA and DR scores is not the key to high ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These two terms have been used as metrics to evaluate how strong your backlink profile is<\/span><span style=\"font-weight: 400;\">. But you know what: DA and DR are third-party metrics, and you\u2019re ignoring other important parts. That\u2019s why your SEO is suffering.\u00a0<\/span><\/p>\n<h4>Understanding DA and DR: What it Means for Your Website<\/h4>\n<h5>DA: What Is It?<\/h5>\n<p><span style=\"font-weight: 400;\">The metric domain authority (DA) was developed by Moz to check how your website <\/span><span style=\"font-weight: 400;\">will perform for SERPs. <\/span><span style=\"font-weight: 400;\">It is measured on a scale of 0 to 100.\u00a0<\/span><\/p>\n<h5>DR: What Is It?<\/h5>\n<p><span style=\"font-weight: 400;\">Developed by Ahrefs, domain rating (DR) is a metric that considers how strong your backlink profile is. DR is also scored on a 0 to 100 scale.<\/span><\/p>\n<h5>The DA and DR Problem<\/h5>\n<p><span style=\"font-weight: 400;\">The thing with these metrics is that they are a great starting point for understanding your website\u2019s performance, but they are not the final evaluations. To rank on Google, you will have to build links using techniques that the search engine wants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While DA and DR are not inherently bad metrics, most business owners consider them to be the ultimate evaluation. And that\u2019s where things go wrong. When used correctly, it can improve comparison with other competitors and help you refine your strategy. But when you rely only on these two metrics, you are only looking at the tip of the iceberg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If DA and DR are the only metrics you\u2019re using to check your backlinks, then your ranks are about to sink because you\u2019re missing out on other important factors that earn you links in today\u2019s digital world.\u00a0<\/span><\/p>\n<h4>What DA-DR Miss and What You Should Focus On<\/h4>\n<p><span style=\"font-weight: 400;\">Google has been improving its search engine model to make its results more informative for its users. And that\u2019s why it is <\/span><span style=\"font-weight: 400;\">prioritising <\/span><span style=\"font-weight: 400;\">informative content, thereby making DA and DR scores somewhat useless in this context.<\/span> <span style=\"font-weight: 400;\">Sinking ranks is not only about your content. It can also be because you\u2019re using the wrong set of metrics to rank.\u00a0<\/span><\/p>\n<h5>EEAT Guidelines<\/h5>\n<p><span style=\"font-weight: 400;\">Google has changed its stance on what it values. It has shifted its focus to websites that are aligned to the user\u2019s search queries. Forget stuffing keywords just to make your content stand out or rank better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-value keywords are useful, but n<\/span><span style=\"font-weight: 400;\">ot if you pack them really close. This is the fastest way to lose ranks and get <\/span><span style=\"font-weight: 400;\">deprioritised <\/span><span style=\"font-weight: 400;\">by Google.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fluff is out. Non-informative blogs or content to unnaturally boost your website\u2019s ranks will only harm your website\u2019s ranks. Content that informs the user ranks high on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, Google values authority and trustworthy websites. How do you become that? Here\u2019s how:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish real content. Your content plan should include content that other websites will want to talk about.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build content plans and strategies around the areas you\u2019re a pro in. Google loves content that highlights expertise.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/perfectlinkbuilding.com\/uk\/packages\/seo-packages\/\"><span style=\"font-weight: 400;\">Optimise <\/span><span style=\"font-weight: 400;\">your website<\/span><\/a><span style=\"font-weight: 400;\">. Anonymous writers? Nope, your website&#8217;s ranks will suffer. Why? Google values when you have experts. Add photos and bios to all your website contributors.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Backlinks become easy when your website content has a strong portfolio of linkable assets.\u00a0<\/span><\/p>\n<h5>Contextual Relevance<\/h5>\n<p><span style=\"font-weight: 400;\">DA and DR metrics completely miss contextual relevance for your backlinks. Google does not value quantity anymore. A high DA-DR backlink is not as important because it only evaluates quality. And now, <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> is a website choosing to link to you is more important than the number of websites linking to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it as receiving a backlink from a high authority waste management company\u2019s website when you run a toy shopping website. You see how context matters?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DA and DR help you understand domain strength for your website, but they cannot judge if the strength comes from relevance. If you\u2019re focusing on the scores from these metrics, trust us, your website&#8217;s ranks will keep dropping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your link building strategy should consider the relevance of backlinks. When your link builder is inserting the link, they should carefully choose what parts of the content would work as the anchor text. Choosing any random phrase for backlinks will hurt your website more.\u00a0<\/span><\/p>\n<h5>Quality Over Quantity<\/h5>\n<p><span style=\"font-weight: 400;\">DA and DR are all about numbers. But numbers don\u2019t mean quality, right? You could have 500 backlinks and still not show up on the first search page because quantity isn\u2019t enough anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is no rocket science, considering that Google\u2019s stance is quite clear. The number of backlinks from other websites is not valuable anymore. For your website\u2019s backlinks to be valuable, you need quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get this: 10 backlinks from niche-specific websites are much better than 100 high DA and DR backlinks. <\/span><span style=\"font-weight: 400;\">Why? Because it\u2019s all about quality over quantity. Google values authority, but only when it is directly <\/span><span style=\"font-weight: 400;\">related to your industry and business.\u00a0<\/span><\/p>\n<h4>What Else Could Be Dragging Your Ranks Down?<\/h4>\n<p><span style=\"font-weight: 400;\">Apart from DA and DR clouding your judgment of what really matters to rank well, there could be other issues that are sinking your ranks. Check out the list of some commonly overlooked areas that adversely affect your ranks:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX and UI are very important for your audience. Miss that, and you lose your audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dwindling traffic despite using the right keywords? You probably missed the keyword that your audience is actually using.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A backlink campaign without a strategy is money down the drain. Your campaign should be aligned with your business goals and the audience\u2019s needs.\u00a0<\/span><\/li>\n<\/ol>\n<h4>Shifting From DA and DR Metrics: What to do?<\/h4>\n<p><span style=\"font-weight: 400;\">Still using DA and DRs as your primary form of performance metrics and want to shift to a better model? Here\u2019s what you can do:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Audit Your Website\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is very important for you. A website audit helps you understand which pages are performing really well and which ones are not. <\/span><span style=\"font-weight: 400;\">You can clearly see which pages perform better than others and which ones need some performance tweaks.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Linkable Assets\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before you start thinking about link building, carefully analyse your websit<\/span><span style=\"font-weight: 400;\">e\u2019s content. For a solid backlink profile, your website\u2019s content needs to be fresh, informative, and strong.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Partnerships with Experts\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Link building is a layered process and is not DIY-friendly, unless you\u2019re an expert. Instead of trying to do things yourself, build relationships with partners who know what works for your business. That\u2019s where we come in.\u00a0<\/span><\/p>\n<h4>Google Algorithm Updates: Don\u2019t Forget This\u2026<\/h4>\n<p><span style=\"font-weight: 400;\">While you change your strategy and go beyond just DA and DR with the above points, remember to keep Google\u2019s algorithm updates in mind. Consider what the search engine values and ranks higher. If you do that with DA and DR metrics, you\u2019ll see a significant improvement in your ranks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Well, when you read and implement what Google values, you automatically are <\/span><span style=\"font-weight: 400;\">prioritised<\/span><span style=\"font-weight: 400;\">. Once you do that, you can simply use DA and DR to check rank strength.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This eliminates the core problem you would face if you were <\/span><i><span style=\"font-weight: 400;\">only <\/span><\/i><span style=\"font-weight: 400;\">using DA and DR, which was not being able to tell if the strength comes from relevance or not.\u00a0<\/span><\/p>\n<h4>Expert Link Building Services: Perfect Link Building<\/h4>\n<p><span style=\"font-weight: 400;\">Struggling to rank? Get backlinks easily with our help! Our services are designed to get you results in the first two months, faster than any other <\/span><a href=\"https:\/\/perfectlinkbuilding.com\/uk\/\"><span style=\"font-weight: 400;\">link building agency<\/span><\/a><span style=\"font-weight: 400;\"> out there. How do we secure links that fast? Here\u2019s how:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We\u2019ve been doing this for close to 20 years, which has led to a process. We have developed a link building model with multiple steps and quality checks. This helps us acquire high-value links for you.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We are growth-driven. Our team can handle any business of any size and get you results fast. Our only goal is to achieve what you want and then some more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We ensure that speed does not compromise quality. And that is why we use more than 50 quality checks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We understand search engines. As search engines become more intelligent, the need for flexible link building services is rising. Our backlink strategies are flexible and future-proof.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We offer only natural and organic <\/span><a href=\"https:\/\/perfectlinkbuilding.com\/uk\/packages\/monthly-link-building-packages\/\"><span style=\"font-weight: 400;\">link building packages<\/span><\/a><span style=\"font-weight: 400;\">, so you don\u2019t have to worry about losing ranks due to Google\u2019s penalties.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We believe in long-term goals, which is why all of our services are designed to deliver sustainable results <\/span><span style=\"font-weight: 400;\">without any compromises.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tired of seeing your ranks drop? <\/span><a href=\"https:\/\/perfectlinkbuilding.com\/uk\/resources\/\"><span style=\"font-weight: 400;\">We\u2019ve got you<\/span><\/a><span style=\"font-weight: 400;\">. Let us help you improve your backlinks and boost your ranks organically.\u00a0<\/span><\/p>\n<p><b><i>Summary<\/i><\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><span style=\"font-weight: 400;\">DA and DR are outdated performance metrics. Although they are a great starting point for understanding how well your website performs, they also gloss over many important factors. And that\u2019s why it is misleading. Google does not value quantity anymore, which both DA and DR heavily focus on. The search engine is looking for high-value content that aligns with the search intention of the user. Additionally, contextual links and the quality of the websites linking to your site have become more important. Instead of focusing on the quantity of high DA websites linking to your website, you should focus on niche-specific backlinks. <\/span><span style=\"font-weight: 400;\">Struggling to keep up with Google\u2019s updates? Don\u2019t know how to get quality backlinks for your business?<\/span> <span style=\"font-weight: 400;\">Build high-quality links with us! <\/span><span style=\"font-weight: 400;\">Our services are completely white hat, organic, and natural. No more losing ranks or traffic with our services.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:30&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner background_color=&#8221;primary&#8221; border_radius=&#8221;10px&#8221;][vc_column_inner][tm_spacer size=&#8221;lg:20&#8243;][vc_column_text]<span style=\"font-weight: 400; color: #fff;\">If you know your precise link requirements, please order below, or feel free to request <span style=\"text-decoration: underline;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/perfectlinkbuilding.com\/\/contact-us\/\"><strong>free consultation<\/strong><\/a><\/span>.<\/span>[\/vc_column_text][tm_spacer size=&#8221;lg:20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; lg_spacing=&#8221;padding_right:180;padding_left:180&#8243; xs_spacing=&#8221;padding_right:10;padding_left:10&#8243; md_spacing=&#8221;padding_right:20;padding_left:20&#8243; sm_spacing=&#8221;padding_right:10;padding_left:10&#8243;][vc_column][tm_spacer size=&#8221;lg:50&#8243;][tm_heading style=&#8221;highlight&#8221; tag=&#8221;h2&#8243; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#5b5b5b&#8221; text=&#8221;Our SEO Packages, Link Packages &amp; Individual Links&#8221; font_size=&#8221;lg:30&#8243;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>Choose from our monthly full SEO packages if you want us to take care of your entire SEO end to end. If you just want us to get you high quality links, choose from our monthly link building packages. Alternatively, if you just want to place an order for individual links to start with, choose from our individual link options.<\/em><\/p>\n<p>[\/vc_column_text][tm_spacer 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full_width=&#8221;stretch_row_content&#8221; lg_spacing=&#8221;padding_right:200;padding_left:200&#8243; sm_spacing=&#8221;padding_right:50;padding_left:50&#8243; xs_spacing=&#8221;padding_right:51;padding_left:50&#8243;][vc_column][vc_row_inner][vc_column_inner][tm_heading tag=&#8221;h1&#8243; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:300%20light%20regular%3A300%3Anormal&#8221; align=&#8221;center&#8221; text=&#8221;Just High DA-DR Backlinks isn\u2019t enough\u2026 Here\u2019s Why&#8221; font_size=&#8221;lg:40&#8243; css=&#8221;.vc_custom_1746195488870{margin-top: 35px !important;}&#8221;][tm_spacer size=&#8221;lg:30&#8243;][vc_column_text] Key Takeaways: Many websites trust DA and DR metrics and think that\u2019s the ultimate score for rank performance. But that\u2019s only a superficial answer to Google\u2019s changing algorithm.\u00a0 Relying only on these two metrics will lead to a loss in ranks and traffic because they don\u2019t cover other important metrics such as contextual relevance and quality of the links, which Google values.\u00a0 To earn high quality backlinks, focus on Google\u2019s EEAT guidelines, building linkable assets, and securing backlinks within your niche. Can\u2019t keep up with changing trends and technicalities? Let us help you. At Perfect Link Building, we believe in customising our link building services and strategies for your specific business and goals. Are you losing ranks despite strong SEO and high DA-DR scores? Well, your backlinking strategy needs some work if you\u2019re only focused on these two. Chasing only DA and DR scores is not the key to high ranks. These two terms have been used as metrics to evaluate how strong your backlink profile is. But you know what: DA and DR are third-party metrics, and you\u2019re ignoring other important parts. That\u2019s why your SEO is suffering.\u00a0 Understanding DA and DR: What it Means for Your Website DA: What Is It? The metric domain authority (DA) was developed by Moz to check how your website will perform for SERPs. It is measured on a scale of 0 to 100.\u00a0 DR: What Is It? Developed by Ahrefs, domain rating (DR) is a metric that considers how strong your backlink profile is. DR is also scored on a 0 to 100 scale. The DA and DR Problem The thing with these metrics is that they are a great starting point for understanding your website\u2019s performance, but they are not the final evaluations. To rank on Google, you will have to build links using techniques that the search engine wants.\u00a0 While DA and DR are not inherently bad metrics, most business owners consider them to be the ultimate evaluation. And that\u2019s where things go wrong. When used correctly, it can improve comparison with other competitors and help you refine your strategy. But when you rely only on these two metrics, you are only looking at the tip of the iceberg. If DA and DR are the only metrics you\u2019re using to check your backlinks, then your ranks are about to sink because you\u2019re missing out on other important factors that earn you links in today\u2019s digital world.\u00a0 What DA-DR Miss and What You Should Focus On Google has been improving its search engine model to make its results more informative for its users. And that\u2019s why it is prioritising informative content, thereby making DA and DR scores somewhat useless in this context. Sinking ranks is not only about your content. It can also be because you\u2019re using the wrong set of metrics to rank.\u00a0 EEAT Guidelines Google has changed its stance on what it values. It has shifted its focus to websites that are aligned to the user\u2019s search queries. Forget stuffing keywords just to make your content stand out or rank better.\u00a0 High-value keywords are useful, but not if you pack them really close. This is the fastest way to lose ranks and get deprioritised by Google.\u00a0 Fluff is out. Non-informative blogs or content to unnaturally boost your website\u2019s ranks will only harm your website\u2019s ranks. Content that informs the user ranks high on Google. What\u2019s more, Google values authority and trustworthy websites. How do you become that? Here\u2019s how:\u00a0 Publish real content. Your content plan should include content that other websites will want to talk about.\u00a0 Build content plans and strategies around the areas you\u2019re a pro in. Google loves content that highlights expertise.\u00a0 Optimise your website. Anonymous writers? Nope, your website&#8217;s ranks will suffer. Why? Google values when you have experts. Add photos and bios to all your website contributors.\u00a0 Backlinks become easy when your website content has a strong portfolio of linkable assets.\u00a0 Contextual Relevance DA and DR metrics completely miss contextual relevance for your backlinks. Google does not value quantity anymore. A high DA-DR backlink is not as important because it only evaluates quality. And now, why is a website choosing to link to you is more important than the number of websites linking to you. Think of it as receiving a backlink from a high authority waste management company\u2019s website when you run a toy shopping website. You see how context matters?\u00a0 DA and DR help you understand domain strength for your website, but they cannot judge if the strength comes from relevance. If you\u2019re focusing on the scores from these metrics, trust us, your website&#8217;s ranks will keep dropping.\u00a0 Your link building strategy should consider the relevance of backlinks. When your link builder is inserting the link, they should carefully choose what parts of the content would work as the anchor text. Choosing any random phrase for backlinks will hurt your website more.\u00a0 Quality Over Quantity DA and DR are all about numbers. But numbers don\u2019t mean quality, right? You could have 500 backlinks and still not show up on the first search page because quantity isn\u2019t enough anymore. It is no rocket science, considering that Google\u2019s stance is quite clear. The number of backlinks from other websites is not valuable anymore. For your website\u2019s backlinks to be valuable, you need quality.\u00a0 Get this: 10 backlinks from niche-specific websites are much better than 100 high DA and DR backlinks. Why? Because it\u2019s all about quality over quantity. Google values authority, but only when it is directly related to your industry and business.\u00a0 What Else Could Be Dragging Your Ranks Down? Apart from DA and DR clouding your judgment of what really matters to rank well, there could be other issues that are sinking your ranks. Check out the list of some commonly overlooked areas that adversely affect your ranks:\u00a0 UX and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/7872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/comments?post=7872"}],"version-history":[{"count":4,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/7872\/revisions"}],"predecessor-version":[{"id":7923,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/posts\/7872\/revisions\/7923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/media\/7874"}],"wp:attachment":[{"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/media?parent=7872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/categories?post=7872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perfectlinkbuilding.com\/uk\/wp-json\/wp\/v2\/tags?post=7872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}