156% Increase in SEO Visibility for Spill Station in 6 Months

Results in 6 Months

Through Improving Spill Station’s landing pages and increasing their overall Quality Score through SEO Optimisation, they were able to access a significantly lower Cost-Per-Click pricing for Google Advertising towards these pages.

Company Background

logo-black

Established in 1983, Spill Station is an Australian manufacturer and master distributor of high-quality spill kits and chemical storage products. The company is focused on providing excellent solutions for the environmental, health and safety (EHS) issues faced by all sectors of Government & Industry.

In addition to a host of chemical storage products and spill response kits for all workplace environments, Spill Station also offers complete spill kit training programmes and equipment maintenance solutions to companies. Their ability to constantly evolve and grow their range of solutions has helped maintain the position of a market leader in the dynamic spill control and chemical storage marketplace.

Key SEO Goals

  • null
    To drive increased brand exposure and grow the company’s reach at a national level.
  • null
    To bring revenue-focused traffic to the company website & grow its sales.
  • null
    To increase the company’s brand reputation and authority in the spill control domain.
  • null
    To elevate the company’s search results rankings for relevant keywords.

Strategy

To help Spill Station achieve increased visibility and revenue, we created an SEO strategy covering on- and off-page, that was focused on the company’s national-level growth ambitions.

Performance Analysis

We started by analyzing the on-site and Google Search performance of the company before carrying out an in-depth on-page audit and competitive link audit.

On-page SEO

Our team of SEO experts worked closely with Developers to implement the necessary on-page changes.

Content

Spill industry being a very technical space, it was challenging for us to develop top-quality engaging content to the highest standard which we always seek to adhere to. However, we were able to give our Writers additional training and achieve this.

Off-page SEO

We launched a link earning campaign aiming to acquire natural links that outdid the key competitors in a few months time, in combined power and level of optimisation.

Our
Approach

Initial Work Timeline

week-1-4-box
week-4-8-box
week-8-12-box
week-12-box

Initial Work Timeline

week-1-4-box
week-4-8-box
week-8-12-box
week-12-box

Key Results

  • Over 156% growth in SEO visibility in the first six months.
  • Top Ranks for High-value Keywords in 6 months.
  • 33% Reduction in Paid Search Ads spend due to SEO performance growth

Client Feedback

“In the Spill industry competition is fierce and we have always struggled with SEO ranks as there are much bigger well known brands that exploit their size and popularity dominating Google and Bing organic results. So, it’s amazing that the team at Perfect Link Building was able to double our online visibility and get us to the top positions on our target keywords in just 6 months’ time. Due to this, we were able to grow our brand in the Spill Control space quickly and we have started to gain national-level recognition which we are really excited about, besides significant cost-cutting in paid media.

From conducting SEO keyword research to set clear goals, to optimizing the website and even writing on-page content and acquiring high quality links with excellent metrics, they took care of everything we needed. We were able to increase our brand visibility by over 156% in the first 6 months and 270% in under a year in the first year!”

blank-profile-picture-973460__34

Nathan Cartright
CEO, Spill Station

More Feedback From Our Clients

Free Consultation

Our world-leading senior SEO expert team will happily help you understand it all, no obligation!

* Directly With Our Senior Director

Award winners

With an average of 336% verified growth in tangible return on investment across all eligible clients’ SEO projects (Direct & White Label), we emerged as #1 winner out of 125 competing global agencies at Top Digital Results 2024 summit.

0