Key Takeaways:

• High Quality Backlinks are more than just High DA (Domain Authority) backlinks as they take into account multiple other metrics.
• You should always aim to buy high-quality backlinks, with lowest-possible scores on spam metrics, not just High DA.
• Our Off-page SEO team of top SEO gurus and Ex-Googlers, looks at around 50 link metrics for each link, hence creating the most reliable and robust link for you.

Welcome to the AI age of SEO 🤖

Artificial Intelligence, or AI, has changed almost everything in its path, and SEO is no exception. In spite of all the SEO advancements because of AI, one thing that has certainly remained is the influence of your link profile on your search ranks. Yes, your website’s link profile still remains the most important SEO factor for your performance growth. In order to have an influential link profile given the smartness of AI, it is crucially important to buy or acquire links that are high quality, natural-looking, contextual, meaningful, and on and on the story goes…

DA Vs. Other Link Metrics

Top SEO gurus around the world collectively believe that Google takes into account more than 25 different major factors about your link profile before determining your search ranks. Nobody exactly knows the precise list of linking factors that Google employs. However, there are a number of metrics that certainly have a very heavy influence on your link profile, both the strength of your link profile and the quality of it. The SEO industry has come up with an ever-growing list of representative metrics that aim to guess the strength and quality of your link profile. Domain Authority (DA) score, published by a popular SEO tool provider called MOZ, has been the most popular strength metric used by SEO experts around the world. It’s a score out of 100 that MOZ publishes for every website in the world, aiming to guess generally the strength of a website’s link profile, or in other words, how influential a website is on Google. The higher the DA score, the more influential, “according to MOZ’s educated guess,” the website is on Google. This score starts from 1 for a new domain name and often gradually grows based on a number of factors including links. The DA score may also go down occasionally. So, of all websites trying to rank for a given keyword in a given geography, the website with the highest DA score, according to MOZ, is most likely to rank at the very top, provided its on-page SEO is at least as good as the others in the mix.

The problem with buying just High-DA backlinks

Although DA has certainly had “some reasonable” success in representing the strength of a website on Google, DA is foremost a strength metric and not a quality metric. So, a website with a high DA score could also be a spammy website, for instance, with a MOZ’s spam score of 50. In that case the website is actually likely to cause more harm than good, if you acquire a link from it. 

DA has also been underwhelming in certain other ways. For example, there are certain types of dodgy backlinks that elevate just the DA score quickly without practically improving the website’s link profile at all. 

Let’s face it, we’re all lazy! So, many of us, knowingly or unknowingly, chose to use DA as the only metric based on which links from a website are priced. Although DA has served the SEO industry for a long time as the most popular metric, if you’re solely relying on DA to tell you how useful a link from a particular website is, you’re pushing your luck way too much. 

High Quality Backlinks Vs. High DA Backlinks

The acknowledgment that ‘although DA is an OK metric to guess the strength of a website on Google, it is foremost a strength metric and not a quality metric, and that DA has had its holes too’ is a good start. There are other good strength metrics too, such as Ahrefs Domain Rating (DR) and SEMRUSH’s organic traffic, all of which must be taken in combination with quality metrics such as Spam Score, Trust Flow (TF) and Citation Flow (CF). According to us, a high-quality backlink is a link that has taken into account all our carefully-chosen 50 metrics, including DA and the ones mentioned above. Yes, 50! So, Yes, we have SEO OCD! But, we enjoy is and don’t suffer from it!

How do we acquire the Highest Quality Backlinks?

Our renowned SEO experts, some of whom are top Ex-Googlers, have come up with a list of 50 metrics that cover any meaningful qualitative and quantitative metrics you can think of. Each of the backlinks we acquire for you is studied using these metrics, ensuring the highest-possible quality. This ensures that you get the highest power and the most trustworthy links, both in the eyes of Google’s algorithm and in the eyes of users, thereby getting the best SEO results for present and future. Our Link Building Services, including White Label, are carefully crafted by our team.

Our obsession with future-proofing SEO for AI

Driven by pure passion for SEO, led by our CEO, Navs, we will continue to pursue the best and the most reliable long-term SEO results for you. 

Most of the key metrics that we currently employ are listed in our Future-proofing SEO section.

If you know your precise link requirements, please order below, or feel free to request free consultation.