We live and breathe SEO! And that’s what we’ve been doing for over 15 years now, enjoyably spending about 30% of our entire resources in Research and Development, going through and reverse-engineering each of Google’s algorithm updates, of which there are several each year. Besides constantly researching the results of experiments done by other top SEO minds in the world, we test our SEO and link building practice on 25+ websites that we own across multiple industries/regions before we propose them to you.
Google’s algorithm looks at 350+ (yes, 350!) different factors of your web pages, before giving it a particular rank, for a particular keyword, at a particular time. Of all the 350+ factors, about 20 are related to your links, and your overall link power is the most important ranking factor of all. That’s why we emphasise building links so perfectly!
Building Google-friendly links is arguably the most challenging task in all of digital marketing, because once you’ve got it right, then you’ve got unprecedented leads/customers! This however is quite challenging, because Google has some of the smartest algorithms, which are programmed to pick up and penalise “unnatural” links, based on about 20 different link metrics. We go several steps further, to ensure that all our links are not only Perfectly Google-compliant but also future-proof, by looking at our constantly-updated 50 (yes, five-zero!!) different link metrics of each of your links. That’s more than twice as many link metrics as Google itself and hence why the industry leaders call our links ‘Perfect’!