High quality links are essential for any successful SEO strategy. Links can be focused on targeting local, national or international audiences and each have unique attributes – targeting for different areas is a complex strategy and when executed well, by a professional link building service, it will skyrocket you to the top of the engine results pages. 

How do link building services help my business grow? 

When Google’s algorithm provides search results, it measures how many websites reference yours and the more backlinks you have, the higher you will appear in the search results. 

Ranking well in Google’s search engine results pages will grow your brand’s online visibility and improve your reputation – ultimately, increasing your sales. 

To achieve long-term ranking success, high-quality SEO links should be part of your link building strategy. Links help you appear higher in rankings – the more high quality links you have to your website the higher you will be in search results. 

When should I use link building services for local SEO?

When you start a business, one of the best ways to grow is by targeting your local shoppers; customers who are nearby to where you are, who are searching for things “near them”, and who are ready to engage with, and eventually purchase your product or service. Local SEO is particularly useful for online brands who have a brick and mortar store – it can help customers find you online, and then visit you in your local shop. 

How does local SEO link building work? 

Link building services for local SEO targets customers in your immediate and local area. High-quality local link building is very specific; you find businesses in your local area and they create links on their pages back to your content. These backlinks help you target local consumers, who are nearby and ready to shop – getting these customers to your site is likely to result in them purchasing from you.

When should I use link building services for national SEO?

National SEO focuses your targeting more broadly, beyond your local town or city but not on a specific area. National SEO is the next step for a business who has perhaps outgrown their local area or who is ready to expand into a new market. If you’re a new brand, that doesn’t exclude you from national SEO – it’s a good way to make an entrance! 

How does national link building work?

When link building services build a national SEO campaign, their focus will be as broad as possible, rather than honing in on a specific, local area. Links will be built with national authority in mind, with websites who are firstly an expert in your niche or industry but authorities on a national scale. Optimizing your site for a national audience will see huge growth in your site’s traffic, and it’s important that you have the product, capability and capacity to handle incoming leads at scale – the same ges for international SEO. 

When should I use link building services for international SEO 

International link building services will create links with content that will appeal to consumers in different regional markets and for users who might speak different languages. Understandably, it is far more complex than local or national SEO as it requires knowledge of the local language, search engines and the search habits of your target audience. 

How does international link building work?

When a link building service builds an international backlinking strategy, they’ll research relevant sites in the area you’re targeting and create content and backlinks for these sites. A strong link building strategy targets reputable websites, with authority in your target country. 

Are you interested in finding out more about how to expand your online business beyond your current target market? Perhaps you’re ready to expand internationally, or you’re a local business who wants to improve their local SEO. Get in touch with our link-building specialists and international SEO experts for a targeted and powerful digital strategy. Get a free consultation.